① ABOUT

I am a creative director AD based in São Paulo, SP, Brazil.
I'm currently at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB InBev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021, I was nominated as the Next Creative Leader LATAM at The One Club for Creativity, and in 2019, I represented Brazil at Cannes as a Young Lion.



② PAST EXPERIENCE

GUT SP
AKQA
j. walter thompson
FCB brazil
+







SAY HELLO

+ 55 11 99699 0009
gabriella.marcatto@gmail.com

③ AWARDS



Cannes

14x cannes lions
2 gold + 5 silver + 7 bronzes + 27 shortlists


gold | media | retro influencer
gold | audio & radio | files of freedom
silver | social and creator | retro influencer
silver | entertainment and music | files of freedom
silver | direct | hidden spots
silver | media | hidden spots
silver  | entertainment and music | more than 70
bronze | audio & radio | files of freedom
bronze | social and creator | hidden spots
bronze | brand activation and experience | hidden spots
bronze | audio & radio | more than 70
bronze | audio & radio | more than 70
bronze | audio & radio | more than 70
bronze | social and creator | the ze theory
shortlist | direct | retro influencer
shortlist | brand activation and experience | retro influencer
shortlist | brand activation and experience | retro influencer
shortlist | outdoor | shade tracker
shortlist | brand activation and experience | shade tracker
shortlist | brand activation and experience | shade tracker
shortlist | digital craft | shade tracker
shortlist | entertainment lions for sports | shade tracker
shortlist | entertainment lions for sports | shade tracker
shortlist | brand activation and experience | refresh roullete
shortlist | social and creator | files of freedom
shortlist | social and creator | files of freedom
shortlist | brand activation and experience | files of freedom
shortlist | entertainment and music | files of freedom
shortlist | brand activation and experience | reroute
shortlist | entertainment lions for gaming | s.o.s. tomatoes
shortlist | direct | hidden spots
shortlist | media | hidden spots
shortlist | media | hidden spots
shortlist | PR | hidden spots
shortlist | print | don't blame the clothes
shortlist | print | don't blame the clothes
shortlist | print | don't blame the clothes
shortlist | brand activation and experience | more than 70
shortlist | entertainment | more than 70
shortlist | entertainment | more than 70
shortlist | entertainment | more than 70
shortlist | design | stranger coke
shortlist | outdoor | freezer beerboard
shortlist | media | freezer beerboard


Delegate | Cannes Young Lions 2019 Competition Brazilian Representative




D&AD

6x D&AD pencil
3 graphite + 3 wood + 2 shortlists


graphite | files of freedom
graphite | hidden spots
graphite | don't blame the clothes
wood | hidden spots
wood | hidden spots
wood | hidden spots
shortlist | files of freedom
shortlist | stranger coke





The One Show

1x best of discipline
+ 10x one show pencil

best of discipline | hidden spots
gold | hidden spots
gold | hidden spots
gold | hidden spots
silver | hidden spots
silver | hidden spots
silver | hidden spots
bronze | hidden spots
bronze | hidden spots
bronze | hidden spots
bronze | hidden spots
merit | files of freedom
merit | files of freedom
merit | files of freedom
merit | don't blame the clothes
merit | more than 70
merit | stranger coke
shortlist | freezer beerboard


The One Club for Creative

next creative leaders 2021
latin america winner




Clio

13x clios

gold | hidden spots
gold | hidden spots
gold | hidden spots
gold | more than 70
silver | more than 70
silver | hidden spots
silver | hidden spots
silver | hidden spots
bronze | hidden spots
bronze | hidden spots
bronze | files of freedom
bronze | files of freedom
bronze | files of freedom



Ciclope

3x ciclopes

gold | people of the forest
gold | people of the forest
bronze | people of the forest
shortlist | people of the forest
shortlist | people of the forest
shortlist | people of the forest



Braziliam Creative Club

12x stars

gold | hidden spots
gold | hidden spots
gold | stranger coke
silver | files of freedom
silver | sos tomatoes
silver | freezer beerboard
bronze | files of freedom
bronze | files of freedom
bronze | the ze theory
bronze | the ze theory
bronze | histórias para morar
bronze | people of the forest
in book | hidden spots
in book | histórias para morar
in book | histórias para morar
in book | people of the forest
in book | people of the forest
in book | freezer beerboard



④ SPEAKS AND JURY

creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.

young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.