https://gabimarcatto.work gabi marcatto Wed, 08 Apr 2026 22:02:48 +0000 https://gabimarcatto.work en https://gabimarcatto.work/Main-page Wed, 18 Mar 2026 00:01:07 +0000 gabi marcatto https://gabimarcatto.work/Main-page gabi marcatto creative director / ad <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/6589099886b600275647e1bf3161c1a9c1a2fdde9ea36f9c82514d260368f716/THUMB01.jpg" data-mid="246173608" border="0" alt="Retro Influencers - Skol AB Inbev" data-caption="Retro Influencers - Skol AB Inbev" src="https://freight.cargo.site/w/1000/i/6589099886b600275647e1bf3161c1a9c1a2fdde9ea36f9c82514d260368f716/THUMB01.jpg" /> <img width="680" height="510" width_o="680" height_o="510" data-src="https://freight.cargo.site/t/original/i/d7b77f751b786fbc168c0ba41c35cb26ff1bb4851a502cbf245b2b49cf6f9913/Adobe-Express---THUMB-Files-of-Freedom.gif" data-mid="246173628" border="0" alt="Files of Freedom - Mercado Livre" data-caption="Files of Freedom - Mercado Livre" src="https://freight.cargo.site/w/680/i/d7b77f751b786fbc168c0ba41c35cb26ff1bb4851a502cbf245b2b49cf6f9913/Adobe-Express---THUMB-Files-of-Freedom.gif" /> <img width="634" height="476" width_o="634" height_o="476" data-src="https://freight.cargo.site/t/original/i/6c794d4c331763f80b49236b895eeb663d8df3d8aeda8345c23b13cac51a75b2/Adobe-Express---thumb-heinz.gif" data-mid="246173629" border="0" alt="Hidden Spots - Heinz" data-caption="Hidden Spots - Heinz" src="https://freight.cargo.site/w/634/i/6c794d4c331763f80b49236b895eeb663d8df3d8aeda8345c23b13cac51a75b2/Adobe-Express---thumb-heinz.gif" /> <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/78ee8b7a6259e2ecba309ca6fdfebe2fd5c4a90664808f0d073d4680fd2ef2d8/thumb-more-copy-copy2.jpg" data-mid="247576387" border="0" alt="Unfriendly Pennant - Nike" data-caption="Unfriendly Pennant - Nike" src="https://freight.cargo.site/w/1000/i/78ee8b7a6259e2ecba309ca6fdfebe2fd5c4a90664808f0d073d4680fd2ef2d8/thumb-more-copy-copy2.jpg" /> <img width="584" height="438" width_o="584" height_o="438" data-src="https://freight.cargo.site/t/original/i/0077865fe7afe262f582cffe91e4e25a43b1656e16b05b4ded449692673c2c18/Adobe-Express---THUMB-NIKE-1.gif" data-mid="246173704" border="0" alt="Feary Tale - Nike" data-caption="Feary Tale - Nike" src="https://freight.cargo.site/w/584/i/0077865fe7afe262f582cffe91e4e25a43b1656e16b05b4ded449692673c2c18/Adobe-Express---THUMB-NIKE-1.gif" /> <img width="6400" height="4800" width_o="6400" height_o="4800" data-src="https://freight.cargo.site/t/original/i/c541f318358153a6edd797ddeac93c48751631568e208fefe6ee9a5f984fe150/thumb-more.jpg" data-mid="246173607" border="0" alt="More Than 70 - Az Minas" data-caption="More Than 70 - Az Minas" src="https://freight.cargo.site/w/1000/i/c541f318358153a6edd797ddeac93c48751631568e208fefe6ee9a5f984fe150/thumb-more.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1664f8e1a19b3af845cd4365c0722cfdb6c94af0cd3789f53872c23bca2d10f3/thumb-print.jpg" data-mid="246173609" border="0" alt="Don't Blame the Clothes - The Womanity Foundation" data-caption="Don't Blame the Clothes - The Womanity Foundation" src="https://freight.cargo.site/w/1000/i/1664f8e1a19b3af845cd4365c0722cfdb6c94af0cd3789f53872c23bca2d10f3/thumb-print.jpg" /> <img width="480" height="360" width_o="480" height_o="360" data-src="https://freight.cargo.site/t/original/i/e99aa9c29376d4b477285d0811256a3b9d52513be0645f70c25cd4b925c134ca/thumb-betano.gif" data-mid="246217058" border="0" alt="Hate It Till We Make It - Betano" data-caption="Hate It Till We Make It - Betano" src="https://freight.cargo.site/w/480/i/e99aa9c29376d4b477285d0811256a3b9d52513be0645f70c25cd4b925c134ca/thumb-betano.gif" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/de587a7e01897f8c1c0ed97e1e02f30738e32f93686be6d2876d8cb0461e90f0/thumb-people.jpg" data-mid="246217152" border="0" alt="People Of The Forest - Socio-Environmental Institute" data-caption="People Of The Forest - Socio-Environmental Institute" src="https://freight.cargo.site/w/1000/i/de587a7e01897f8c1c0ed97e1e02f30738e32f93686be6d2876d8cb0461e90f0/thumb-people.jpg" /> <img width="780" height="584" width_o="780" height_o="584" data-src="https://freight.cargo.site/t/original/i/4a125520b0d3180cc252e129c781843f2ea6d749ee475401b3506aa8a3dff406/Sequence-01ok.gif" data-mid="246900048" border="0" alt="Uruguay World Cup '26 - Nike" data-caption="Uruguay World Cup '26 - Nike" src="https://freight.cargo.site/w/780/i/4a125520b0d3180cc252e129c781843f2ea6d749ee475401b3506aa8a3dff406/Sequence-01ok.gif" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/35a50062cf134fd7be9bc19958fcc71fde77570a59cafd4369588efb3605be92/thumb-ze.jpg" data-mid="246218772" border="0" alt="The Ze Theory - Ze Delivery" data-caption="The Ze Theory - Ze Delivery" src="https://freight.cargo.site/w/1000/i/35a50062cf134fd7be9bc19958fcc71fde77570a59cafd4369588efb3605be92/thumb-ze.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8cee357431044e2def59760a853d06de130c881644ca2a4f7588238f5d6feee7/thumb-skol1.jpg" data-mid="246218916" border="0" alt="Skol 60 Years - Skol AB Inbev" data-caption="Skol 60 Years - Skol AB Inbev" src="https://freight.cargo.site/w/1000/i/8cee357431044e2def59760a853d06de130c881644ca2a4f7588238f5d6feee7/thumb-skol1.jpg" /> <img width="646" height="484" width_o="646" height_o="484" data-src="https://freight.cargo.site/t/original/i/634899ce653cc42788abcb9efdda66b8eb6364131e39c5619f8e383be00b5c8e/thumb-shade.gif" data-mid="246220078" border="0" alt="Shade Tracker - Michelob Ultra" data-caption="Shade Tracker - Michelob Ultra" src="https://freight.cargo.site/w/646/i/634899ce653cc42788abcb9efdda66b8eb6364131e39c5619f8e383be00b5c8e/thumb-shade.gif" /> <img width="518" height="388" width_o="518" height_o="388" data-src="https://freight.cargo.site/t/original/i/6db03ae5345cdebd78b67af2a8b54f06b825f1c1fab0e8e26bff6eb87ad57c10/thumb-60anos.gif" data-mid="246220800" border="0" alt="The Skol Odyssey - Skol AB Inbev" data-caption="The Skol Odyssey - Skol AB Inbev" src="https://freight.cargo.site/w/518/i/6db03ae5345cdebd78b67af2a8b54f06b825f1c1fab0e8e26bff6eb87ad57c10/thumb-60anos.gif" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4b82ab4197487acdfdb4664861d8d899a20ce23bd54771f85afa11763ad958dd/thumb-coke.jpg" data-mid="246220950" border="0" alt="Stranger Coke - Coke + Netflix" data-caption="Stranger Coke - Coke + Netflix" src="https://freight.cargo.site/w/1000/i/4b82ab4197487acdfdb4664861d8d899a20ce23bd54771f85afa11763ad958dd/thumb-coke.jpg" /> <img width="554" height="416" width_o="554" height_o="416" data-src="https://freight.cargo.site/t/original/i/a581a7cc60bd549cbe18fff24ebf0e72b8c5ef31426137bf9202c4fb8ca81749/thumb-scary-1.gif" data-mid="246222434" border="0" alt="Scary Good Factory - Nike" data-caption="Scary Good Factory - Nike" src="https://freight.cargo.site/w/554/i/a581a7cc60bd549cbe18fff24ebf0e72b8c5ef31426137bf9202c4fb8ca81749/thumb-scary-1.gif" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e6cf7246866ed7b36575e7abe01c194a792d03f932b494213c9ea9c4e9194713/thumb-heinz2.jpg" data-mid="246220076" border="0" alt="S.O.S Tomatoes - Heinz" data-caption="S.O.S Tomatoes - Heinz" src="https://freight.cargo.site/w/1000/i/e6cf7246866ed7b36575e7abe01c194a792d03f932b494213c9ea9c4e9194713/thumb-heinz2.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e27afdff943c6d486d41a7f93ea769f1bcdb31667ad5a6986d0e5aa63fa0e97e/thumb-kitkat.jpg" data-mid="246220723" border="0" alt="Let's Rock the Break - KitKat" data-caption="Let's Rock the Break - KitKat" src="https://freight.cargo.site/w/1000/i/e27afdff943c6d486d41a7f93ea769f1bcdb31667ad5a6986d0e5aa63fa0e97e/thumb-kitkat.jpg" /> <img width="634" height="476" width_o="634" height_o="476" data-src="https://freight.cargo.site/t/original/i/9fcc9d20af6c946b546996c2fcdb801e512c96f6c20ad5fa8ec51575f3339fd1/thumb-filmbrazil-2.gif" data-mid="246220359" border="0" alt="Next Time, Film (With) Brazil - Film Brazil" data-caption="Next Time, Film (With) Brazil - Film Brazil" src="https://freight.cargo.site/w/634/i/9fcc9d20af6c946b546996c2fcdb801e512c96f6c20ad5fa8ec51575f3339fd1/thumb-filmbrazil-2.gif" /> <img width="780" height="584" width_o="780" height_o="584" data-src="https://freight.cargo.site/t/original/i/74a022cfe23a486a79c314dc21eaa09d57d9106e6133f0874a1516cd206ec02b/thmb-quinto.gif" data-mid="246220687" border="0" alt="Stories to live in - Quinto Andar" data-caption="Stories to live in - Quinto Andar" src="https://freight.cargo.site/w/780/i/74a022cfe23a486a79c314dc21eaa09d57d9106e6133f0874a1516cd206ec02b/thmb-quinto.gif" /> <img width="624" height="468" width_o="624" height_o="468" data-src="https://freight.cargo.site/t/original/i/2679d26fef0944dc03c37a4bcbd5d86b564e038f5bfa5bd62c382bc97847ed9f/thumb-refresh-2.gif" data-mid="246222698" border="0" src="https://freight.cargo.site/w/624/i/2679d26fef0944dc03c37a4bcbd5d86b564e038f5bfa5bd62c382bc97847ed9f/thumb-refresh-2.gif" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5f87dc1df6415f88a27754ac5cb33e06ddb10a4305be7b9b6c7621981801efb8/thumb-freezer.jpg" data-mid="246220707" border="0" alt="Freezer Beerboard - Amstel" data-caption="Freezer Beerboard - Amstel" src="https://freight.cargo.site/w/1000/i/5f87dc1df6415f88a27754ac5cb33e06ddb10a4305be7b9b6c7621981801efb8/thumb-freezer.jpg" /> .title-role { font-weight: 400; letter-spacing: 0.02em; font-size: 18px; } .subtitle-role { font-weight: 400; letter-spacing: 0.02em; font-size: 18px; } .social-link { font-weight: 300; letter-spacing: 0.03em; font-size: 18px; margin-left: 12px; text-decoration: none; color: #000; } .social-link:first-child { margin-left: 0; } /* HOVER PREMIUM */ .image-gallery img { border-radius: 8px; transition: transform 0.45s cubic-bezier(0.22, 1, 0.36, 1), filter 0.3s ease; } .image-gallery img:hover { transform: scale(0.97); filter: brightness(0.96); } https://gabimarcatto.work/retro-influencers Wed, 18 Mar 2026 00:01:12 +0000 gabi marcatto https://gabimarcatto.work/retro-influencers Skol AB Inbev 2025 Retro Influencers &nbsp;︎︎︎ ︎ cannes/ 1x gold, 1x silver, 3x shortlists 86% of people trust brands that share user content. So Skol, Brazil’s top beer, decided to reward the people who’ve been loyal to the brand for years. Case Study Skol used an Instagram loophole no brand had ever explored before: while you can’t change the past, you can edit the caption. How it worked? Since all paid content needs #ad, we found a loophole on Instagram: you can’t change a post’s image, but you can edit the caption. So we asked fans to add #RetroAd to old photos featuring Skol — instantly turning them into Skol influencers.   <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e6d7a8a6992101247443f93ca5bb58fe254825be32d9bbd554a5d31098f76f2/foto07.jpg" data-mid="246171202" border="0" src="https://freight.cargo.site/w/1000/i/4e6d7a8a6992101247443f93ca5bb58fe254825be32d9bbd554a5d31098f76f2/foto07.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3612ab9a824d8ba18f882ce9a86552655cc96abea08edf5af264daeb657d3e9/foto08.jpg" data-mid="246171203" border="0" src="https://freight.cargo.site/w/1000/i/f3612ab9a824d8ba18f882ce9a86552655cc96abea08edf5af264daeb657d3e9/foto08.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9b1a81e30e447a80344df86ee9d4b873192c849599f44fba4b7eb640233e0b05/foto09.jpg" data-mid="246171201" border="0" src="https://freight.cargo.site/w/1000/i/9b1a81e30e447a80344df86ee9d4b873192c849599f44fba4b7eb640233e0b05/foto09.jpg" /> <img width="2500" height="1196" width_o="2500" height_o="1196" data-src="https://freight.cargo.site/t/original/i/be7c4de55dde3f860d5b75663acb8c12a4fd53c44dae15caea932260dade7e5f/image-8d257db5-02a3-4cdc-8853-7306ef776ac3-copiar-copiar.png" data-mid="246171209" border="0" src="https://freight.cargo.site/w/1000/i/be7c4de55dde3f860d5b75663acb8c12a4fd53c44dae15caea932260dade7e5f/image-8d257db5-02a3-4cdc-8853-7306ef776ac3-copiar-copiar.png" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e59ff128be7e623dc02d9d3cabb966599b82d20cb2c7f41e301e98a5115a519a/foto04.jpg" data-mid="246171208" border="0" src="https://freight.cargo.site/w/1000/i/e59ff128be7e623dc02d9d3cabb966599b82d20cb2c7f41e301e98a5115a519a/foto04.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58538d7badd7abe93abe3dc78b1434304e62b21752a58244d874d3ed373d73a5/foto03.jpg" data-mid="246171204" border="0" src="https://freight.cargo.site/w/1000/i/58538d7badd7abe93abe3dc78b1434304e62b21752a58244d874d3ed373d73a5/foto03.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2fe6d490165fc2ec86d8dca560062332fca830af26a0fa746a13f0112297dc17/foto06.jpg" data-mid="246171207" border="0" src="https://freight.cargo.site/w/1000/i/2fe6d490165fc2ec86d8dca560062332fca830af26a0fa746a13f0112297dc17/foto06.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7f93f54fd7addd5aec11a5eaba15696e0894f38d56c7b6bc92637e4d7e16aa2/foto02.jpg" data-mid="246171206" border="0" src="https://freight.cargo.site/w/1000/i/e7f93f54fd7addd5aec11a5eaba15696e0894f38d56c7b6bc92637e4d7e16aa2/foto02.jpg" /> <img width="1440" height="1080" width_o="1440" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ceefbd5ca4a6e3d6c9a27c9faa7ea822703af898328b106d473293da689d0ade/foto01.jpg" data-mid="246171205" border="0" src="https://freight.cargo.site/w/1000/i/ceefbd5ca4a6e3d6c9a27c9faa7ea822703af898328b106d473293da689d0ade/foto01.jpg" /> Results +170% engajament vs previous campaign 1546 real influencers 12% growth in brand consideration 500K USD saving in influencers fee's <img width="3384" height="1913" width_o="3384" height_o="1913" data-src="https://freight.cargo.site/t/original/i/9d993d18f9383aef135ce44b3a94bd004caaad4fc3374cd165f8072b31451aae/img.png" data-mid="246171220" border="0" src="https://freight.cargo.site/w/1000/i/9d993d18f9383aef135ce44b3a94bd004caaad4fc3374cd165f8072b31451aae/img.png" /> We tracked them down and paid back years of unpaid work with what they love most: beer. The older the post, the greater the reward. Then we made them famous — boosting their content, airing it on TV, featuring them in OOH, and even taking them to Times Square.<img width="3456" height="1528" width_o="3456" height_o="1528" data-src="https://freight.cargo.site/t/original/i/a1e7034f3e7d03815ce12632584d3f4b53b39cffdb3664565177f09994efcc40/image-8e1c7c03-6bed-454a-9eca-7ae238c3deef.png" data-mid="246171183" border="0" src="https://freight.cargo.site/w/1000/i/a1e7034f3e7d03815ce12632584d3f4b53b39cffdb3664565177f09994efcc40/image-8e1c7c03-6bed-454a-9eca-7ae238c3deef.png" /> <img width="1195" height="924" width_o="1195" height_o="924" data-src="https://freight.cargo.site/t/original/i/27ab2f4689350a69ceb5c089fe5b0c727b998502ef82b8c4eaa8e701d43b7324/OOH03.jpg" data-mid="246171210" border="0" src="https://freight.cargo.site/w/1000/i/27ab2f4689350a69ceb5c089fe5b0c727b998502ef82b8c4eaa8e701d43b7324/OOH03.jpg" /> <img width="1195" height="924" width_o="1195" height_o="924" data-src="https://freight.cargo.site/t/original/i/ed0c32b84453971c8fcdbdec0d76fe4c996d6769c77e0353ea38230d8fe07fa6/OOH02.jpg" data-mid="246171211" border="0" src="https://freight.cargo.site/w/1000/i/ed0c32b84453971c8fcdbdec0d76fe4c996d6769c77e0353ea38230d8fe07fa6/OOH02.jpg" /> <img width="2428" height="953" width_o="2428" height_o="953" data-src="https://freight.cargo.site/t/original/i/bdbc56f7a1f15e2029bcb26a445f7bb93d69e54f32b362c7440ae73f72c31b4d/Captura-de-Tela-2025-05-12-as-10.03.03-copiar.png" data-mid="246171219" border="0" src="https://freight.cargo.site/w/1000/i/bdbc56f7a1f15e2029bcb26a445f7bb93d69e54f32b362c7440ae73f72c31b4d/Captura-de-Tela-2025-05-12-as-10.03.03-copiar.png" /> <img width="2288" height="411" width_o="2288" height_o="411" data-src="https://freight.cargo.site/t/original/i/c6b8206536e8db91217a432b1b257d0b7b0f68fad66197d1a69188589d613d75/image-c5f15c50-b6a6-4a6d-a7ff-6f80fe872d61.png" data-mid="246171197" border="0" src="https://freight.cargo.site/w/1000/i/c6b8206536e8db91217a432b1b257d0b7b0f68fad66197d1a69188589d613d75/image-c5f15c50-b6a6-4a6d-a7ff-6f80fe872d61.png" /> <img width="2288" height="412" width_o="2288" height_o="412" data-src="https://freight.cargo.site/t/original/i/2e4d6ae80febe1617e3993317ed09be0c78e002fea84797c28b0eda50529a3fa/image-ea77fc5e-0c32-4137-846c-c328963b13b0.png" data-mid="246171198" border="0" src="https://freight.cargo.site/w/1000/i/2e4d6ae80febe1617e3993317ed09be0c78e002fea84797c28b0eda50529a3fa/image-ea77fc5e-0c32-4137-846c-c328963b13b0.png" /> <img width="2288" height="412" width_o="2288" height_o="412" data-src="https://freight.cargo.site/t/original/i/97cb1383d67e8a4a2dc55de5781d2fb79cef8089fb6e25b55bdf5b69cf1d6f6e/image-17740d96-ba9f-4743-adf0-0f1ab972e8f1.png" data-mid="246171199" border="0" src="https://freight.cargo.site/w/1000/i/97cb1383d67e8a4a2dc55de5781d2fb79cef8089fb6e25b55bdf5b69cf1d6f6e/image-17740d96-ba9f-4743-adf0-0f1ab972e8f1.png" /> <img width="1097" height="731" width_o="1097" height_o="731" data-src="https://freight.cargo.site/t/original/i/cf04fa59003d9393c730479aecd0f3c2b19d0245359529069da9c9e03f99f734/image-419badf5-e19f-40d1-b798-ea39ecfcf7f7-copiar.jpg" data-mid="246171212" border="0" src="https://freight.cargo.site/w/1000/i/cf04fa59003d9393c730479aecd0f3c2b19d0245359529069da9c9e03f99f734/image-419badf5-e19f-40d1-b798-ea39ecfcf7f7-copiar.jpg" /> my role: creative director@gut .running-quote { font-size: 30px; /* Altere aqui o tamanho */ font-weight: 400; /* Altere aqui a espessura: 300, 400, 600 etc. */ text-align: center; font-style: italic; margin: 20px 0; } .stats-text { text-align: center; font-weight: 200; /* padrão: pode ajustar para 200, 600 etc. */ letter-spacing: 0.01em; /* controle de espaçamento entre letras */ } .stats-text b { font-weight: 500; /* destaque nos números */ letter-spacing: 0.02em; } https://gabimarcatto.work/files-of-freedom Wed, 18 Mar 2026 00:01:16 +0000 gabi marcatto https://gabimarcatto.work/files-of-freedom Mercado Livre 2023 Files of Freedom ︎︎︎ ︎ cannes/ 1x gold, 1x silver, 1x bronze, 4x shortlists d&amp;ad/ 1x graphite, 1x shortlist&nbsp; • &nbsp;the one show/ 3x merit ccsp/ 1x silver, 2x bronze In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community. Case Study We created a store inside our e-commerce platform where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos. An open-source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c29c6ac5bbf1bbd4b1f868a9b592919b2a3cb55fef09b9280af4b49f7544e02/FT-Store_01-copy2.jpg" data-mid="246171230" border="0" src="https://freight.cargo.site/w/1000/i/5c29c6ac5bbf1bbd4b1f868a9b592919b2a3cb55fef09b9280af4b49f7544e02/FT-Store_01-copy2.jpg" /> Results +12HRS hours of content created organically 350MMimpressions +16MM organic views to new LGBTQ+ artists Film Launch <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/713bdcaaf7bfe6d0bd91dd7ea11832ca544205c5b8521915ec23fbfd6cd3435e/Fotos.jpeg" data-mid="246171228" border="0" src="https://freight.cargo.site/w/1000/i/713bdcaaf7bfe6d0bd91dd7ea11832ca544205c5b8521915ec23fbfd6cd3435e/Fotos.jpeg" /> "Pabllo's mystery collab revealed tomorrow." <img width="2074" height="652" width_o="2074" height_o="652" data-src="https://freight.cargo.site/t/original/i/7871d3f663f80184091718a5eebcabea573c058f3a6b246624e7900f1b8e64ca/rs.png" data-mid="246171231" border="0" src="https://freight.cargo.site/w/1000/i/7871d3f663f80184091718a5eebcabea573c058f3a6b246624e7900f1b8e64ca/rs.png" /> How it worked? After downloading, you can find a folder with seven different files all to be used 100% free of copyrights <img width="1920" height="1009" width_o="1920" height_o="1009" data-src="https://freight.cargo.site/t/original/i/9f3c449d01ac2ba763add3697c0ac0b57861725a390076e4a31941cdae555e93/Pack-Assets_1920x1080_EN.jpg" data-mid="246171229" border="0" src="https://freight.cargo.site/w/1000/i/9f3c449d01ac2ba763add3697c0ac0b57861725a390076e4a31941cdae555e93/Pack-Assets_1920x1080_EN.jpg" /> Anyone could have its own collab with Pabllo Vittar. <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/40c56fa9172d3574f12d1281df5bf84720eedbea09421a27744289d1959c8623/Image-4a93f745-b46d-4e65-8660-37b0261208bb.gif" data-mid="246171232" border="0" src="https://freight.cargo.site/w/640/i/40c56fa9172d3574f12d1281df5bf84720eedbea09421a27744289d1959c8623/Image-4a93f745-b46d-4e65-8660-37b0261208bb.gif" /> ResultsBelow, you can see some amazing feats. <img width="978" height="517" width_o="978" height_o="517" data-src="https://freight.cargo.site/t/original/i/b29c2c53e4681a30f32947a8b7396fe06c808e86826b1001675bca3705e10cbb/gif.gif" data-mid="246171225" border="0" src="https://freight.cargo.site/w/978/i/b29c2c53e4681a30f32947a8b7396fe06c808e86826b1001675bca3705e10cbb/gif.gif" /> +1800new artist s revealed Finally, Pabllo and Jupi77er sing together on Pride Parade 2022 <img width="916" height="1283" width_o="916" height_o="1283" data-src="https://freight.cargo.site/t/original/i/fd1e4b26ab9cc4516ddb2e5966d7103c8eb728225a8a27831bae75be4d27a9e2/foto01.png" data-mid="246171234" border="0" src="https://freight.cargo.site/w/916/i/fd1e4b26ab9cc4516ddb2e5966d7103c8eb728225a8a27831bae75be4d27a9e2/foto01.png" /> <img width="2880" height="4032" width_o="2880" height_o="4032" data-src="https://freight.cargo.site/t/original/i/6d34109c1ec79062f48c790cf668ae10bc17c09d655ea5b6674f7dcb5504e770/foto05.jpg" data-mid="246171238" border="0" src="https://freight.cargo.site/w/1000/i/6d34109c1ec79062f48c790cf668ae10bc17c09d655ea5b6674f7dcb5504e770/foto05.jpg" /> <img width="954" height="1336" width_o="954" height_o="1336" data-src="https://freight.cargo.site/t/original/i/b6d017ea54ba851ea367a07287a48bb6a403ed1a5a4e10fb97374437bb8e990b/foto02.png" data-mid="246171235" border="0" src="https://freight.cargo.site/w/954/i/b6d017ea54ba851ea367a07287a48bb6a403ed1a5a4e10fb97374437bb8e990b/foto02.png" /> my role: creative @gut https://gabimarcatto.work/hidden-spots Wed, 18 Mar 2026 00:01:24 +0000 gabi marcatto https://gabimarcatto.work/hidden-spots Heinz 2022 Hidden Spots ︎︎︎ ︎ cannes/ 2x silvers, 2x bronzes, 4 shortlists&nbsp; d&amp;ad/ 1x graphite, 3x woodclio awards/ 3x gold, 3x silver, 2x bronze the one show/ 1x best of dicipline, 3x gold, 3x silver, 4x bronze &nbsp; &nbsp; &nbsp;&nbsp; ccsp/ 2x gold, 1x in book 80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map.&nbsp; Case Study "Heinz managed to connect with gamers by taking advantage of the universal truth that we all need to eat, even gamers." CONTAGIOUS Film Launch Results +550 millionglobal impressions 13 countriesreached +20 million gamers impacted +550 Hidden Spotsmaped <img width="2500" height="1635" width_o="2500" height_o="1635" data-src="https://freight.cargo.site/t/original/i/488e01baed69937e8ae027d0dc33f86908a34c5400b70bdc0250c305cad77fa1/04.png" data-mid="246171329" border="0" src="https://freight.cargo.site/w/1000/i/488e01baed69937e8ae027d0dc33f86908a34c5400b70bdc0250c305cad77fa1/04.png" /> <img width="1180" height="660" width_o="1180" height_o="660" data-src="https://freight.cargo.site/t/original/i/924250e822b6619f67b34042847dcd16659ab55db7f306d8cf155d62d244409b/Feb-01-2022-12-09-03.gif" data-mid="246171319" border="0" src="https://freight.cargo.site/w/1000/i/924250e822b6619f67b34042847dcd16659ab55db7f306d8cf155d62d244409b/Feb-01-2022-12-09-03.gif" /> <img width="1180" height="660" width_o="1180" height_o="660" data-src="https://freight.cargo.site/t/original/i/4841340ecee16d9a2ffa85a0475230737c4c96be92d699a4315b2d16498f47d5/Feb-01-2022-12-06-05.gif" data-mid="246171320" border="0" src="https://freight.cargo.site/w/1000/i/4841340ecee16d9a2ffa85a0475230737c4c96be92d699a4315b2d16498f47d5/Feb-01-2022-12-06-05.gif" /> <img width="1180" height="660" width_o="1180" height_o="660" data-src="https://freight.cargo.site/t/original/i/c34100f6d1fe9f2db659b3691d4dab50d8dd7ac6873520bb4a1e5a8b8ac4e05f/Feb-01-2022-12-06-48.gif" data-mid="246171318" border="0" src="https://freight.cargo.site/w/1000/i/c34100f6d1fe9f2db659b3691d4dab50d8dd7ac6873520bb4a1e5a8b8ac4e05f/Feb-01-2022-12-06-48.gif" /> We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games. <img width="1920" height="2645" width_o="1920" height_o="2645" data-src="https://freight.cargo.site/t/original/i/3f925a0cc145bcb81729dd4d0bca19926c86d7e4011e21a82d6431ea2c75c577/idvisual-mapa-COD-in2.png" data-mid="246171309" border="0" src="https://freight.cargo.site/w/1000/i/3f925a0cc145bcb81729dd4d0bca19926c86d7e4011e21a82d6431ea2c75c577/idvisual-mapa-COD-in2.png" /> <img width="4366" height="2463" width_o="4366" height_o="2463" data-src="https://freight.cargo.site/t/original/i/f48e4cd0a3c03a251482f1a1aa94314edd299a4d30a04e07b206d6a60719f4a8/Screen-Shot-2022-01-06-at-18.49.34.png" data-mid="246171315" border="0" src="https://freight.cargo.site/w/1000/i/f48e4cd0a3c03a251482f1a1aa94314edd299a4d30a04e07b206d6a60719f4a8/Screen-Shot-2022-01-06-at-18.49.34.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e63665b1d1c600697186403729a543bb208f3d9a36af519a9d1e33adb2faa35/Heinz-Hidden-Spots---294-16x9-por-Wesley-Allen2.png" data-mid="246171308" border="0" src="https://freight.cargo.site/w/1000/i/8e63665b1d1c600697186403729a543bb208f3d9a36af519a9d1e33adb2faa35/Heinz-Hidden-Spots---294-16x9-por-Wesley-Allen2.png" /> <img width="1920" height="2645" width_o="1920" height_o="2645" data-src="https://freight.cargo.site/t/original/i/5551735f06dc3d1fb9f84c4249ad5d453fdf447962c9b47e5f305d3eae669887/idvisual-mapa-FORTNITE-in2.png" data-mid="246171311" border="0" src="https://freight.cargo.site/w/1000/i/5551735f06dc3d1fb9f84c4249ad5d453fdf447962c9b47e5f305d3eae669887/idvisual-mapa-FORTNITE-in2.png" /> <img width="1047" height="589" width_o="1047" height_o="589" data-src="https://freight.cargo.site/t/original/i/ee021261358ffb0d565f3df32709b8a6b9dcce1f83d96adc7e2e4b960837afbd/Heinz-Hidden-Spots-Stopmotion-por-Wesley-Allen3.gif" data-mid="246171313" border="0" src="https://freight.cargo.site/w/1000/i/ee021261358ffb0d565f3df32709b8a6b9dcce1f83d96adc7e2e4b960837afbd/Heinz-Hidden-Spots-Stopmotion-por-Wesley-Allen3.gif" /> And a limited edition pack <img width="4016" height="2677" width_o="4016" height_o="2677" data-src="https://freight.cargo.site/t/original/i/eeb774d26e501cf4ed46099de40f445b581a0371528bd7f3dcc6052390980605/Heinz-Stopmotion-156-horizontal.jpg" data-mid="246171316" border="0" src="https://freight.cargo.site/w/1000/i/eeb774d26e501cf4ed46099de40f445b581a0371528bd7f3dcc6052390980605/Heinz-Stopmotion-156-horizontal.jpg" /> <img width="1059" height="598" width_o="1059" height_o="598" data-src="https://freight.cargo.site/t/original/i/2fb407f1501be6284af59961b570baaea4e77720ee8c8ce8de51e2ad87fbeb84/Feb-01-2022-12-45-38.gif" data-mid="246171324" border="0" src="https://freight.cargo.site/w/1000/i/2fb407f1501be6284af59961b570baaea4e77720ee8c8ce8de51e2ad87fbeb84/Feb-01-2022-12-45-38.gif" /> <img width="633" height="357" width_o="633" height_o="357" data-src="https://freight.cargo.site/t/original/i/c441c5f8eab3aec78fb1da739a4a249a846a7aaebb031c584d9940114d7fb461/Feb-01-2022-12-45-56.gif" data-mid="246171323" border="0" src="https://freight.cargo.site/w/633/i/c441c5f8eab3aec78fb1da739a4a249a846a7aaebb031c584d9940114d7fb461/Feb-01-2022-12-45-56.gif" /> my role: creative @gut https://gabimarcatto.work/unfriendly-pennant Wed, 08 Apr 2026 22:02:48 +0000 gabi marcatto https://gabimarcatto.work/unfriendly-pennant Nike 2026 Unfriendly Pennant ︎︎︎ ︎ Uruguay is the smallest nation to ever win a World Cup. A legacy built on grit. On turning every match into a battle. To translate that, Uruguay took the oldest friendly ritual known to football and broke it. So while every match begins with a pennant exchange, theirs began with a warning. Case Study <img width="1934" height="1396" width_o="1934" height_o="1396" data-src="https://freight.cargo.site/t/original/i/0af803b1199fb80b1fdbf51ac78d3ec174946a6330b53b3e1548453ae1124a7a/img03.png" data-mid="247576807" border="0" src="https://freight.cargo.site/w/1000/i/0af803b1199fb80b1fdbf51ac78d3ec174946a6330b53b3e1548453ae1124a7a/img03.png" /> <img width="2028" height="2873" width_o="2028" height_o="2873" data-src="https://freight.cargo.site/t/original/i/65eb2c64f569a1e9a9c6566e4e2c9ecc10318b5455031bf1693fb0b3f3ccdb9a/img04.png" data-mid="247576808" border="0" src="https://freight.cargo.site/w/1000/i/65eb2c64f569a1e9a9c6566e4e2c9ecc10318b5455031bf1693fb0b3f3ccdb9a/img04.png" /> <img width="2028" height="2873" width_o="2028" height_o="2873" data-src="https://freight.cargo.site/t/original/i/d760d0d674e6de2f287d5ce2c1c5dbbf0faa5936d7acf0ef15f31b07c7e63d6d/img05.png" data-mid="247576809" border="0" src="https://freight.cargo.site/w/1000/i/d760d0d674e6de2f287d5ce2c1c5dbbf0faa5936d7acf0ef15f31b07c7e63d6d/img05.png" /> <img width="1934" height="1396" width_o="1934" height_o="1396" data-src="https://freight.cargo.site/t/original/i/037a7fee458bcab4b6aa91875528d6176647ff9e056eb471f7f4ff4c032548c2/img02.png" data-mid="247577489" border="0" src="https://freight.cargo.site/w/1000/i/037a7fee458bcab4b6aa91875528d6176647ff9e056eb471f7f4ff4c032548c2/img02.png" /> A pennant forged in metal. Shaped like a shield and delivered on enemy ground. That’s how Uruguay stepped in at Wembley. Against England. Right before the World Cup.   <img width="3000" height="1667" width_o="3000" height_o="1667" data-src="https://freight.cargo.site/t/original/i/2e76ed27c1aa404cf73258a16f7abf2ef1614a881dcf0693513990432165a095/HD1-1.png" data-mid="247576698" border="0" src="https://freight.cargo.site/w/1000/i/2e76ed27c1aa404cf73258a16f7abf2ef1614a881dcf0693513990432165a095/HD1-1.png" /> Results +35,600% earned media roi reach 13x more peoplethan Uruguay’s entire population zero paid media   <img width="1934" height="1396" width_o="1934" height_o="1396" data-src="https://freight.cargo.site/t/original/i/c05e43b017bcbfcab9f4d27b35a64316d31aa560c76206446f9fbae3095b8c22/img01.png" data-mid="247576785" border="0" src="https://freight.cargo.site/w/1000/i/c05e43b017bcbfcab9f4d27b35a64316d31aa560c76206446f9fbae3095b8c22/img01.png" /> my role: creative director@wieden+kennedy https://gabimarcatto.work/morethan70 Wed, 18 Mar 2026 00:01:37 +0000 gabi marcatto https://gabimarcatto.work/morethan70 Azmina 2017 More than 70 ︎︎︎ ︎ cannes/ 1x silver, 3x bronzes, 4x shortlists the one show/ 1x merit clio awards/ 1x gold, 1x silver Women's earnings, on average, are only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened on different audiovisual entertainment platforms: Spotify, YouTube, Pay TV, Radio Stations, and Social Media. case study MTV adopted and broadcast the campaign throughout May 2017. On March 20rd, 2017, #MoreThan70 was part of the United Nations' International Labour Organization. <img width="1408" height="776" width_o="1408" height_o="776" data-src="https://freight.cargo.site/t/original/i/87363dae5b0e4113820198c508daf904a4b415d622fcfd3c72fee31e3b6e82f7/noticia.gif" data-mid="246171454" border="0" src="https://freight.cargo.site/w/1000/i/87363dae5b0e4113820198c508daf904a4b415d622fcfd3c72fee31e3b6e82f7/noticia.gif" /> The United Nations International Labour Organization recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina. <img width="2953" height="1065" width_o="2953" height_o="1065" data-src="https://freight.cargo.site/t/original/i/6c9e8a42ef7557a45294eb3e74ca696595266d08dd3ee592b853dd2d579b7f27/logo.png" data-mid="246171455" border="0" src="https://freight.cargo.site/w/1000/i/6c9e8a42ef7557a45294eb3e74ca696595266d08dd3ee592b853dd2d579b7f27/logo.png" /> <img width="1655" height="1173" width_o="1655" height_o="1173" data-src="https://freight.cargo.site/t/original/i/158bf98cb91a1cf5a2c18bd297782893c962ed628d187d2d00f38d647475eb2b/upload-05753350-4fd7-11e8-a83b-33.png" data-mid="246171447" border="0" src="https://freight.cargo.site/w/1000/i/158bf98cb91a1cf5a2c18bd297782893c962ed628d187d2d00f38d647475eb2b/upload-05753350-4fd7-11e8-a83b-33.png" /> visual id&nbsp; <img width="1655" height="1566" width_o="1655" height_o="1566" data-src="https://freight.cargo.site/t/original/i/086a7feaffaad8d2cd8e5be4bfab7d637226fee47d49ade7315ea1aa13d05748/upload-bbfa563c-487d-40bb-9b57-c.png" data-mid="246171449" border="0" src="https://freight.cargo.site/w/1000/i/086a7feaffaad8d2cd8e5be4bfab7d637226fee47d49ade7315ea1aa13d05748/upload-bbfa563c-487d-40bb-9b57-c.png" /><img width="1657" height="826" width_o="1657" height_o="826" data-src="https://freight.cargo.site/t/original/i/e94691d4c6f0faa29cbfcbfbce532c99a8d3e4518604a3d9617d31ce0f6ed0b5/upload-d7d9c1c7-afb7-4195-a5c4-5.png" data-mid="246171450" border="0" src="https://freight.cargo.site/w/1000/i/e94691d4c6f0faa29cbfcbfbce532c99a8d3e4518604a3d9617d31ce0f6ed0b5/upload-d7d9c1c7-afb7-4195-a5c4-5.png" /> They sang only 70% of their songs, and the remaining 30% were left; this is what they did. <img width="1655" height="931" width_o="1655" height_o="931" data-src="https://freight.cargo.site/t/original/i/24c511fb74f5a202c9c28202eb7f41bbec51d7b49526dbbdefd21848842282e9/upload-a5080fc2-e75a-4db3-975c-6.png" data-mid="246171448" border="0" src="https://freight.cargo.site/w/1000/i/24c511fb74f5a202c9c28202eb7f41bbec51d7b49526dbbdefd21848842282e9/upload-a5080fc2-e75a-4db3-975c-6.png" /><img width="1422" height="786" width_o="1422" height_o="786" data-src="https://freight.cargo.site/t/original/i/67ce44d117aee6f5d0411ae002f9525919e709982e130ef5754c68252906f002/Mar-16-2021-18-16-25.gif" data-mid="246171452" border="0" src="https://freight.cargo.site/w/1000/i/67ce44d117aee6f5d0411ae002f9525919e709982e130ef5754c68252906f002/Mar-16-2021-18-16-25.gif" /> original soundtrack availble on Spotify click to listen <img width="1647" height="141" width_o="1647" height_o="141" data-src="https://freight.cargo.site/t/original/i/20d1f94d9abf1ac57c99b1d0c40c0d665e299a5e1ddfa1420e544d2d88dc4851/upload-a1429830-4fd3-11e8-b22f-6.png" data-mid="246171451" border="0" src="https://freight.cargo.site/w/1000/i/20d1f94d9abf1ac57c99b1d0c40c0d665e299a5e1ddfa1420e544d2d88dc4851/upload-a1429830-4fd3-11e8-b22f-6.png" /> my role: creative&nbsp; @j . walter thompson https://gabimarcatto.work/don-t-blame-the-clothes Wed, 18 Mar 2026 00:01:39 +0000 gabi marcatto https://gabimarcatto.work/don-t-blame-the-clothes The Womanity Foundation 2017 Don't Blame the Clothes ︎︎︎ ︎ cannes/ 3x shortlists d&amp;ad/ 1x graphite the one show/ 1x merit Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsibility for the abuse not to the rapist but the victim's clothes. prints <img width="1920" height="1358" width_o="1920" height_o="1358" data-src="https://freight.cargo.site/t/original/i/f8f936172962decdda6150bf7ba0d799d64c1e2ceea35f0f872af53ce9f090e7/1WOMANITY---HOT-PANTS_RGB-copy.jpg" data-mid="246171466" border="0" src="https://freight.cargo.site/w/1000/i/f8f936172962decdda6150bf7ba0d799d64c1e2ceea35f0f872af53ce9f090e7/1WOMANITY---HOT-PANTS_RGB-copy.jpg" /> <img width="3190" height="2256" width_o="3190" height_o="2256" data-src="https://freight.cargo.site/t/original/i/7397bb7d61688e27f764a13247782ed509443dd5b23cb4cddc8140f6de367896/1WOMANITY---MINISKIRT_RGB.png" data-mid="246171468" border="0" src="https://freight.cargo.site/w/1000/i/7397bb7d61688e27f764a13247782ed509443dd5b23cb4cddc8140f6de367896/1WOMANITY---MINISKIRT_RGB.png" /> <img width="3190" height="2256" width_o="3190" height_o="2256" data-src="https://freight.cargo.site/t/original/i/9e9b098b491008ac36c8871c53837d4d60cbd545f7d1c19f91af3a691017b0fb/1WOMANITY---CROP-TOPS_RGB.png" data-mid="246171467" border="0" src="https://freight.cargo.site/w/1000/i/9e9b098b491008ac36c8871c53837d4d60cbd545f7d1c19f91af3a691017b0fb/1WOMANITY---CROP-TOPS_RGB.png" /> Some photos of these handcrafted ads <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/01f82f5ad136fe20ee563285550e791797cae84e5421805d999fda56d1b75672/upload-c9b05e00-4fd4-11e8-a187-b.png" data-mid="246171469" border="0" src="https://freight.cargo.site/w/1000/i/01f82f5ad136fe20ee563285550e791797cae84e5421805d999fda56d1b75672/upload-c9b05e00-4fd4-11e8-a187-b.png" /> <img width="1500" height="838" width_o="1500" height_o="838" data-src="https://freight.cargo.site/t/original/i/1d6be40b33a845cde24eea7eaab1af9da2e5b97665d08e66fe9f8721fd0c4154/upload-d70f10f0-4fd4-11e8-b22f-6.png" data-mid="246171470" border="0" src="https://freight.cargo.site/w/1000/i/1d6be40b33a845cde24eea7eaab1af9da2e5b97665d08e66fe9f8721fd0c4154/upload-d70f10f0-4fd4-11e8-b22f-6.png" /> <img width="1500" height="645" width_o="1500" height_o="645" data-src="https://freight.cargo.site/t/original/i/ab6984422b818c044f18f9857c5eda157d1c32136dc5cb1edf723bb8b875bd57/upload-332234d0-314e-11e8-a23d-c.png" data-mid="246171471" border="0" src="https://freight.cargo.site/w/1000/i/ab6984422b818c044f18f9857c5eda157d1c32136dc5cb1edf723bb8b875bd57/upload-332234d0-314e-11e8-a23d-c.png" /> my role: creative @j . walter thompson https://gabimarcatto.work/feary-tale Wed, 18 Mar 2026 00:01:29 +0000 gabi marcatto https://gabimarcatto.work/feary-tale Nike 2025 Fairy Tale ︎︎︎ ︎ clio/ 2x gold, 1x bronze, 1x shortlist Brazil’s women’s national team has won 9 out of 10 Copa América titles. A record so dominant, it’s almost unreal. Almost.To honor that legacy, Nike turned transform their story into a bedtime story to keep you awake — a dark, surreal take on Latin America’s most haunting football myth: Canarinha. In this continent, nothing keeps rivals up at night like Brazil. This isn’t fiction. It’s a haunting. film "After years of generic empowerment campaigns, the industry finally gets it: women athletes just want to be treated as athletes"<img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/b91c29229e7607805c692bd1175a84f05cbf232a43f45625bb6d0539db585642/logo1.png" data-mid="246171381" border="0" data-scale="7" src="https://freight.cargo.site/w/512/i/b91c29229e7607805c692bd1175a84f05cbf232a43f45625bb6d0539db585642/logo1.png" /> case study <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/265fd85ab56c32f7cc2e790b126692826b8456e0fd6ec1843d37f435af40dd67/gif03.gif" data-mid="246171384" border="0" src="https://freight.cargo.site/w/1000/i/265fd85ab56c32f7cc2e790b126692826b8456e0fd6ec1843d37f435af40dd67/gif03.gif" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/657c2fe74d1c11842e948bd2f00c6d0b528f7bb11261a13c2c0890522cb4edd2/2_NIKE_WINPLAN.gif" data-mid="246171358" border="0" src="https://freight.cargo.site/w/720/i/657c2fe74d1c11842e948bd2f00c6d0b528f7bb11261a13c2c0890522cb4edd2/2_NIKE_WINPLAN.gif" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/16d7c675b664513f2f28210b1d8f1861dd225c14508f8128d94b016e634b42a1/1_NIKE_WINPLAN.gif" data-mid="246171357" border="0" src="https://freight.cargo.site/w/720/i/16d7c675b664513f2f28210b1d8f1861dd225c14508f8128d94b016e634b42a1/1_NIKE_WINPLAN.gif" /> &nbsp; <img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70851f073fb81f41c0787c88039a3b383b7a1c5a1609b18a399598c220786697/image-a04fce45-65c7-4105-87a3-b696520cd27d.png" data-mid="246171359" border="0" src="https://freight.cargo.site/w/1000/i/70851f073fb81f41c0787c88039a3b383b7a1c5a1609b18a399598c220786697/image-a04fce45-65c7-4105-87a3-b696520cd27d.png" /> <img width="1260" height="711" width_o="1260" height_o="711" data-src="https://freight.cargo.site/t/original/i/d45d08221a26d75460f02188dd838bebc98f3618d6f1af636d9c40a89c65614f/image-0e90c596-de27-4317-9fcf-84b44271a7a5.png" data-mid="246171360" border="0" src="https://freight.cargo.site/w/1000/i/d45d08221a26d75460f02188dd838bebc98f3618d6f1af636d9c40a89c65614f/image-0e90c596-de27-4317-9fcf-84b44271a7a5.png" /> <img width="1260" height="711" width_o="1260" height_o="711" data-src="https://freight.cargo.site/t/original/i/67a1fbed1b53976cda9b71b0260f4f4388e3b4d53f6aea0bcdf961f714d2b6d5/image-2e34b40d-f87b-40ab-8023-be41ff29a656.png" data-mid="246171361" border="0" src="https://freight.cargo.site/w/1000/i/67a1fbed1b53976cda9b71b0260f4f4388e3b4d53f6aea0bcdf961f714d2b6d5/image-2e34b40d-f87b-40ab-8023-be41ff29a656.png" /> <img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2a2d786b9e43b9bed401c123d72f1eee0fd0f7aa101c3aa7fcb175dbaa19778/image-188c8be7-0d88-47d4-bd78-4f7abcee035e.png" data-mid="246171362" border="0" src="https://freight.cargo.site/w/1000/i/f2a2d786b9e43b9bed401c123d72f1eee0fd0f7aa101c3aa7fcb175dbaa19778/image-188c8be7-0d88-47d4-bd78-4f7abcee035e.png" /> <img width="1260" height="711" width_o="1260" height_o="711" data-src="https://freight.cargo.site/t/original/i/5f3e104a6b3dedd81bece63875a8ff6d46f9c017ffc1f19f71a807a7cb8eef76/image-d351a443-f8c4-48e7-bf1e-0782da2b5439.png" data-mid="246171364" border="0" src="https://freight.cargo.site/w/1000/i/5f3e104a6b3dedd81bece63875a8ff6d46f9c017ffc1f19f71a807a7cb8eef76/image-d351a443-f8c4-48e7-bf1e-0782da2b5439.png" /> <img width="1260" height="711" width_o="1260" height_o="711" data-src="https://freight.cargo.site/t/original/i/43635ee53f5626b669e3a0a472b4b0e474896c7e8c40fd5584817eb89554e638/image-54200ab1-19a9-4e62-9266-d790d2dc5d0f.png" data-mid="246171363" border="0" src="https://freight.cargo.site/w/1000/i/43635ee53f5626b669e3a0a472b4b0e474896c7e8c40fd5584817eb89554e638/image-54200ab1-19a9-4e62-9266-d790d2dc5d0f.png" /> <img width="1919" height="1080" width_o="1919" height_o="1080" data-src="https://freight.cargo.site/t/original/i/042137b9ac2696fcc904cebbfacee0b8e9bdc405ef121ab6abe4c1db809592b2/image-9e007673-a3ec-4f72-95b8-39316e309b79.png" data-mid="246171365" border="0" src="https://freight.cargo.site/w/1000/i/042137b9ac2696fcc904cebbfacee0b8e9bdc405ef121ab6abe4c1db809592b2/image-9e007673-a3ec-4f72-95b8-39316e309b79.png" /> <img width="1260" height="711" width_o="1260" height_o="711" data-src="https://freight.cargo.site/t/original/i/a37f38106fa20b64b8bede964a662a33e8389a20a3b15370e52313783b6f46d6/image-d0e298c1-1b33-487e-bc41-295e7ab3fc1b.png" 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data-src="https://freight.cargo.site/t/original/i/ad643172282de11fbb6529a536063affccf1e5f6c6236a31ba8b2a773af95b98/05.jpg" data-mid="246171375" border="0" src="https://freight.cargo.site/w/1000/i/ad643172282de11fbb6529a536063affccf1e5f6c6236a31ba8b2a773af95b98/05.jpg" /> <img width="1096" height="1101" width_o="1096" height_o="1101" data-src="https://freight.cargo.site/t/original/i/8cad3fa2beec31f2c477785a3e8d7873c26344f89bfb4b6837bc1b9c4580769e/01.jpg" data-mid="246171371" border="0" src="https://freight.cargo.site/w/1000/i/8cad3fa2beec31f2c477785a3e8d7873c26344f89bfb4b6837bc1b9c4580769e/01.jpg" /> <img width="1096" height="1101" width_o="1096" height_o="1101" data-src="https://freight.cargo.site/t/original/i/edb81ed57657a90e2330424460df3ff55c526c72cd9b69e4ac31237a907b50bf/02.jpg" data-mid="246171372" border="0" src="https://freight.cargo.site/w/1000/i/edb81ed57657a90e2330424460df3ff55c526c72cd9b69e4ac31237a907b50bf/02.jpg" /> <img width="1096" height="1101" width_o="1096" height_o="1101" data-src="https://freight.cargo.site/t/original/i/1fe7555c4500c3d63381e99d4b54e1f903fb3dc6694b0e53e6067ca08fa313c4/06.jpg" data-mid="246171376" border="0" src="https://freight.cargo.site/w/1000/i/1fe7555c4500c3d63381e99d4b54e1f903fb3dc6694b0e53e6067ca08fa313c4/06.jpg" /> <img width="1096" height="1101" width_o="1096" height_o="1101" data-src="https://freight.cargo.site/t/original/i/e07fc64e5b33be60d1039590bae6abfdf4d22c7aa9f3083545c983ca32e11020/03.jpg" data-mid="246171373" border="0" src="https://freight.cargo.site/w/1000/i/e07fc64e5b33be60d1039590bae6abfdf4d22c7aa9f3083545c983ca32e11020/03.jpg" /> <img width="1096" height="1101" width_o="1096" height_o="1101" data-src="https://freight.cargo.site/t/original/i/4c067d827dd254a503f232d65a9a161eb3a26867e0489a86091be7a741a8d7df/04.jpg" data-mid="246171374" border="0" src="https://freight.cargo.site/w/1000/i/4c067d827dd254a503f232d65a9a161eb3a26867e0489a86091be7a741a8d7df/04.jpg" /> Concept Art <img width="2526" height="1395" width_o="2526" height_o="1395" data-src="https://freight.cargo.site/t/original/i/7f834d67bf5cc813d19dc4d8df1685f29a931a1bcc0a34452586bf5e8cd71c3e/image-d1d3ebbe-53b8-410b-bf36-09c5d9962869.jpg" data-mid="246171379" border="0" src="https://freight.cargo.site/w/1000/i/7f834d67bf5cc813d19dc4d8df1685f29a931a1bcc0a34452586bf5e8cd71c3e/image-d1d3ebbe-53b8-410b-bf36-09c5d9962869.jpg" /> <img width="1260" height="697" width_o="1260" height_o="697" data-src="https://freight.cargo.site/t/original/i/3de38060a2be6cc69cae0a8e34287f4fd00475d5f0b761e31972dbb7b64c6aac/image-42be5909-53de-4dc6-a2e7-7cd352d1cdf6.jpg" data-mid="246171377" border="0" src="https://freight.cargo.site/w/1000/i/3de38060a2be6cc69cae0a8e34287f4fd00475d5f0b761e31972dbb7b64c6aac/image-42be5909-53de-4dc6-a2e7-7cd352d1cdf6.jpg" /> <img width="1260" height="697" width_o="1260" height_o="697" data-src="https://freight.cargo.site/t/original/i/2aa7ee2d278e6e164734c3fb4fa4c5c76f7de896199588769e94b9fcd8cba723/image-593dde6c-e68b-4c28-8623-843dd0bd4025.jpg" data-mid="246171378" border="0" src="https://freight.cargo.site/w/1000/i/2aa7ee2d278e6e164734c3fb4fa4c5c76f7de896199588769e94b9fcd8cba723/image-593dde6c-e68b-4c28-8623-843dd0bd4025.jpg" /> <img width="2526" height="1395" width_o="2526" height_o="1395" data-src="https://freight.cargo.site/t/original/i/e5455cbd4fbd3a028b4842d7e6ca46943ea614d8512f88bd4d88a656c1f8472d/image-f2f769b8-947a-4bb0-be50-0cf394b05c71.jpg" data-mid="246171380" border="0" src="https://freight.cargo.site/w/1000/i/e5455cbd4fbd3a028b4842d7e6ca46943ea614d8512f88bd4d88a656c1f8472d/image-f2f769b8-947a-4bb0-be50-0cf394b05c71.jpg" /> my role: creative director@wieden+kennedy https://gabimarcatto.work/hate-it-till-we-make-it Wed, 18 Mar 2026 00:01:26 +0000 gabi marcatto https://gabimarcatto.work/hate-it-till-we-make-it Betano 2025 Hate it Till We Make it ︎︎︎ ︎ clio / 2x bronzeclio sports/ 1x gold, 1x silver, 1x bronze Betano sponsored the naming rights of Brazil's major football competition, transforming Brasileirão into Brasileirão Betano. To make sure everyone knew it, they launched the most memorable campaign of the year, running for eight months across every media channel, using just two words: Brasileirão Betano. The constant repetition generated a lot of hate. But instead, we responded with tailor-made videos and personalized messages to every single hater. Case Study Results "The most talked brand during the championship" @LucasArdito tweet: "Brasileirão Betano commercial deserves an award for being the most annoying ad of 2024" betano’s reply: @adayanevaleria tweet: "I feel like blowing up her TV whenever the Brasileirão Betano commercial comes on" betano’s reply:   @gxlrm tweet: "I wanted to create a community on social media called: I can't stand the Brasileirão Betano commercial anymore"betano’s reply: @pedrorosa tweet: "I wanted to punch whoever came up with the Brasileirão Betano commercial idea" betano’s reply: @phduartec tweet: "I wanted the commercial to be sent to f*nking nowhere" betano’s reply: @tandysfc1 tweet: "Brasileirão Betano commercial feels like a horror movie" betano’s reply: @laurasnj29 tweet: "It's not written how angry I am about the Brasileirão Betano commercial" betano’s reply: We kept responding with tailor-made videos and customized messages. my role: creative director@wieden+kennedy https://gabimarcatto.work/people-of-the-forest Wed, 18 Mar 2026 00:02:01 +0000 gabi marcatto https://gabimarcatto.work/people-of-the-forest Socio-Environmental Institute 2019 People of the Forest ︎︎︎ ︎ ciclope/ 2x silver, 1x bronze, 3x shortlists ccsp/ 1x bronze, 2x in book In only three months since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s rights. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film. film Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments. &nbsp; <img width="1657" height="1182" width_o="1657" height_o="1182" data-src="https://freight.cargo.site/t/original/i/89c5a377aed4f7709835786b01b9806e944138a972f66c7b704a769d8497f6d2/upload-a3672c47-0a0d-46a0-864d-8.png" data-mid="246171688" border="0" src="https://freight.cargo.site/w/1000/i/89c5a377aed4f7709835786b01b9806e944138a972f66c7b704a769d8497f6d2/upload-a3672c47-0a0d-46a0-864d-8.png" /> case study "We will continue to resist”: the message of the peoples of the forest." <img width="1280" height="353" width_o="1280" height_o="353" data-src="https://freight.cargo.site/t/original/i/6e6f567be4a6687f2f520f86f2134ce6f704dac5bdf4c14a42a012a8319d6f0a/logo4.png" data-mid="246171699" border="0" data-scale="12" src="https://freight.cargo.site/w/1000/i/6e6f567be4a6687f2f520f86f2134ce6f704dac5bdf4c14a42a012a8319d6f0a/logo4.png" /> <img width="454" height="120" width_o="454" height_o="120" data-src="https://freight.cargo.site/t/original/i/1f24825299f390b1209ea9b15daf9669e1d37c7cf29e5ea00494e7befb55f4a8/logo2.png" data-mid="246171697" border="0" data-scale="46" src="https://freight.cargo.site/w/454/i/1f24825299f390b1209ea9b15daf9669e1d37c7cf29e5ea00494e7befb55f4a8/logo2.png" /> <img width="2100" height="403" width_o="2100" height_o="403" data-src="https://freight.cargo.site/t/original/i/2e725058b534f68d2eeebf05d1ed4dc4d179d454e7f6ea0b7e5c23f38dab5374/logo3.png" data-mid="246171698" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/2e725058b534f68d2eeebf05d1ed4dc4d179d454e7f6ea0b7e5c23f38dab5374/logo3.png" /> <img width="400" height="84" width_o="400" height_o="84" data-src="https://freight.cargo.site/t/original/i/0db71f3ff383db2cb01d84c332d0edd42a85cd116b23b27c04b21d9d38cf75b1/folha.png" data-mid="246171701" border="0" data-scale="59" src="https://freight.cargo.site/w/400/i/0db71f3ff383db2cb01d84c332d0edd42a85cd116b23b27c04b21d9d38cf75b1/folha.png" /> <img width="402" height="93" width_o="402" height_o="93" data-src="https://freight.cargo.site/t/original/i/c21eb43f1437a91f51555dfd791fc79058c6c11ce35bf5274313771791eca881/logo7.png" data-mid="246171700" border="0" data-scale="38" src="https://freight.cargo.site/w/402/i/c21eb43f1437a91f51555dfd791fc79058c6c11ce35bf5274313771791eca881/logo7.png" /> <img width="1655" height="931" width_o="1655" height_o="931" data-src="https://freight.cargo.site/t/original/i/cbb32d7b29a12337babd285446e4126e99d08f63130b8a346358ddebd9461efd/upload-56478b90-0226-4458-9484-4.png" data-mid="246171692" border="0" src="https://freight.cargo.site/w/1000/i/cbb32d7b29a12337babd285446e4126e99d08f63130b8a346358ddebd9461efd/upload-56478b90-0226-4458-9484-4.png" /> visual id <img width="1659" height="1106" width_o="1659" height_o="1106" data-src="https://freight.cargo.site/t/original/i/327a05e19801ca2f8887171a57cce1879c78618e35aece24ab0a0faf5770f2cf/upload-dcce0e8f-7a5a-446f-a2d4-f.png" data-mid="246171690" border="0" src="https://freight.cargo.site/w/1000/i/327a05e19801ca2f8887171a57cce1879c78618e35aece24ab0a0faf5770f2cf/upload-dcce0e8f-7a5a-446f-a2d4-f.png" /> <img width="1657" height="1105" width_o="1657" height_o="1105" data-src="https://freight.cargo.site/t/original/i/0b1e161fa1ba97edfb1625a9917ab86d323c0185bd830066b97343229d84c6e8/upload-daecdd09-3496-4517-a973-f.png" data-mid="246171689" border="0" src="https://freight.cargo.site/w/1000/i/0b1e161fa1ba97edfb1625a9917ab86d323c0185bd830066b97343229d84c6e8/upload-daecdd09-3496-4517-a973-f.png" /> <img width="1655" height="811" width_o="1655" height_o="811" data-src="https://freight.cargo.site/t/original/i/0685954dc6a0bdcd1ddc957968eed2c5d5c96c86b9709aa8e66fdd3b0e50acad/upload-e0221023-2054-42f3-9a38-c-1.png" data-mid="246171691" border="0" src="https://freight.cargo.site/w/1000/i/0685954dc6a0bdcd1ddc957968eed2c5d5c96c86b9709aa8e66fdd3b0e50acad/upload-e0221023-2054-42f3-9a38-c-1.png" /> <img width="1657" height="1159" width_o="1657" height_o="1159" data-src="https://freight.cargo.site/t/original/i/308ba99afadf2002e57a1ef08262cdbf82eb38827922d145073c516d76912cd5/upload-d173d19f-313b-48d9-b834-e.png" data-mid="246171693" border="0" src="https://freight.cargo.site/w/1000/i/308ba99afadf2002e57a1ef08262cdbf82eb38827922d145073c516d76912cd5/upload-d173d19f-313b-48d9-b834-e.png" /><img width="1657" height="1068" width_o="1657" height_o="1068" data-src="https://freight.cargo.site/t/original/i/520759e79a3f730e3814546f23adc9eb306690cb9e88de3b7da7f93179275a7a/upload-c06c93c6-7edc-41f4-bcf2-0.png" data-mid="246171694" border="0" src="https://freight.cargo.site/w/1000/i/520759e79a3f730e3814546f23adc9eb306690cb9e88de3b7da7f93179275a7a/upload-c06c93c6-7edc-41f4-bcf2-0.png" /> Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper. <img width="1660" height="932" width_o="1660" height_o="932" data-src="https://freight.cargo.site/t/original/i/2633a66a195f42e13c827b2196f200037eaae57cf49bce11360f6dfb683645c7/Captura-de-Tela-2021-03-23-as-18.28.07-copy.png" data-mid="246171696" border="0" src="https://freight.cargo.site/w/1000/i/2633a66a195f42e13c827b2196f200037eaae57cf49bce11360f6dfb683645c7/Captura-de-Tela-2021-03-23-as-18.28.07-copy.png" /> <img width="1657" height="1105" width_o="1657" height_o="1105" data-src="https://freight.cargo.site/t/original/i/a04a467bc1ddcc6172582f896dd0ad4aa8b08cc7dabdc5f25c53a187240521f2/upload-98114b29-046d-4cb4-96ca-e.png" data-mid="246171695" border="0" src="https://freight.cargo.site/w/1000/i/a04a467bc1ddcc6172582f896dd0ad4aa8b08cc7dabdc5f25c53a187240521f2/upload-98114b29-046d-4cb4-96ca-e.png" /> my role: creative@j . walter thompson