① ABOUT


I am acreative director ADbased in São Paulo, SP, Brazil.
I'm currently at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB InBev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021, I was nominated as the Next Creative Leader LATAM at The One Club for Creativity, and in 2019, I represented Brazil at Cannes as a Young Lion.



② PAST EXPERIENCE

GUT SP
AKQA
j. walter thompson
FCB brazil
+





SAY HELLO

+ 55 11 99699 0009
gabriella.marcatto@gmail.com






④ SPEAKS AND JURY

creative clube of brazil 2019
"what will change in the next 25 years?"

creative clube of brazil 2017
"why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.

young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.

③ AWARDS


Cannes


14x cannes lions
+ 27 shortlists

2 gold + 5 silver + 7 bronze

gold - retro influencer (media)
gold - files of freedom (audio & radio)
silver - retro influencer (social & creator)
silver - files of freedom (entertainment & music)
silver - hidden spots (direct)
silver - hidden spots (media)
silver - more than 70 (entertainment & music)
bronze - files of freedom (audio & radio)
bronze - hidden spots (social & creator)
bronze - hidden spots (brand activation & experience)
bronze - more than 70 (audio & radio)
bronze - more than 70 (audio & radio)
bronze - more than 70 (audio & radio)
bronze - the ze theory (social & creator)
shortlist - retro influencer (direct)
shortlist - retro influencer (brand activation & experience)
shortlist - retro influencer (brand activation & experience)
shortlist - shade tracker (outdoor)
shortlist - shade tracker (brand activation & experience)
shortlist - shade tracker (brand activation & experience)
shortlist - shade tracker (digital craft)
shortlist - shade tracker (entertainment lions for sports) 
shortlist - shade tracker (entertainment lions for sports)
shortlist - refresh roullete (brand activation & experience)
shortlist - files of freedom (social & creator)
shortlist - files of freedom (social & creator)
shortlist - files of freedom (brand activation & experience)
shortlist - files of freedom  (entertainment & music)
shortlist - reroute (brand activation & experience)
shortlist - s.o.s. tomatoes (entertainment lions for gaming)
shortlist - hidden spots (direct)
shortlist - hidden spots (media)
shortlist - hidden spots (media)
shortlist - hidden spots (PR)
shortlist - don't blame the clothes (print)
shortlist - don't blame the clothes (print)
shortlist - don't blame the clothes (print)
shortlist - more than 70 (brand activation & experience)
shortlist - more than 70 (entertainment)
shortlist - more than 70 (entertainment)
shortlist - more than 70 (entertainment)
shortlist - stranger coke (design)
shortlist - freezer beerboard (outdoor)
shortlist - freezer beerboard (media)

Delegate - Cannes Young Lions 2019 Competition Brazilian Representative




D&AD

6x D&AD pencil
+ 2 shortlists

3 graphite + 3 wood

graphite - files of freedom
graphite - hidden spots
graphite - don't blame the clothes
wood - hidden spots
wood - hidden spots
wood - hidden spots
shortlist - files of freedom
shortlist - stranger coke





The One Show

1x best of discipline + 10x one show pencil
+ 6 merits + 1 shortlist

1 best of dicipline + 3 gold + 3 silver + 4 bronze

best of discipline - hidden spots
gold - hidden spots
gold - hidden spots
gold - hidden spots
silver - hidden spots
silver - hidden spots
silver - hidden spots
bronze - hidden spots
bronze - hidden spots
bronze - hidden spots
bronze - hidden spots
merit | files of freedom
merit | files of freedom
merit | files of freedom
merit | don't blame the clothes
merit | more than 70
merit | stranger coke
shortlist | freezer beerboard





The One Club for Creative

next creative leaders 2021 
latin america winner




Clio

13x clios

4 gold + 4 silver + 5 bronze

gold - hidden spots
gold - hidden spots
gold - hidden spots
gold - more than 70
silver - hidden spots
silver - hidden spots
silver - hidden spots
silver - more than 70
bronze - hidden spots
bronze - hidden spots
bronze - files of freedom
bronze - files of freedom
bronze - files of freedom




Ciclope

3x ciclopes
+ 3 shortlists

2 gold + 1 bronze

gold - people of the forest
gold - people of the forest
bronze - people of the forest
shortlist - people of the forest
shortlist - people of the forest
shortlist - people of the forest





Braziliam Creative Club

12x stars
+ 6 in book

3 gold + 3 silver + 6 bronze

12x stars

gold - hidden spots
gold - hidden spots
gold - stranger coke
silver - files of freedom
silver - sos tomatoes
silver - freezer beerboard
bronze - files of freedom
bronze - files of freedom
bronze - the ze theory
bronze - the ze theory
bronze - stories to live in
bronze - people of the forest
in book - hidden spots
in book - stories to live in
in book - stories to live in
in book - freezer beerboard in book - people of the forest
in book - people of the forest