hi. i’m art director. currently working as associate creative director at GUT.





say hello 

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram


      ︎


experience


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+
 

clients


coke, google, netflix, pepsico, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.

awards


cannes 
1x silver - entertainment for music - more than 70
3x bronze - radio  - more than 70
3x shortlists - print - don't blame the clothes
3x shortlists - entertainment - more than 70
1x shortlist - promo and activation - more than 70
1x shortlist - design - stranger coke
1x shortlist - outdoor - freezer beerboard
1x shortlist - media - freezer beerboard


young lions
brazil delegate 2019

D&AD
1x graphite - press - don't blame the clothes
1x shortlist - packing design - stranger coke

the one show
1x merit - print & outdoor - don't blame the clothes
1x merit - branded entertainment - more than 70
1x merit - promotional - stranger coke
1x shortlist - out of home - freezer beerboard

clio
1x gold - music - more than 70
1x silver - music - more than 70

el ojo
1x silver - film - people of the forest
1x silver - promo - more than 70
1x bronze - conteudo - more than 70
1x shortlist - radio - more than 70
1x shortlist - craft

Future Lions
1x shortlist

CCSP
1x gold - design - stranger coke
1x silver - outdoor - freezer beerboard
1x silver - student
1x bronze - film - people of the forest
1x in book - film - people of the forest
1x in book - green star - people of the forest
1x in book - promo - freezer beerboard
1x finalist - more than 70

el sol
1x silver - print - don't blame the clothes

wave festival
1x silver - radio & audio - more than 70
1x silver - print - don't blame the clothes
1x silver - outdoor - freezer beerboard
1x shortlist - social & influencer - more than 70

features
lürzer's archive - vol. 5-2017

ciclope 
1x shortlist - cinematography - people of the forest
1x shortlist - location - people of the forest
1x shortlist - low budget - people of the forest

ciclope latino
2x gold - people of the forest
1x bronze - people of the forest

MMA smarties
1x silver - cross media - more than 70
1x silver - cross mobile integration - more than 70
1x silver - mobile audio - more than 70
1x bronze - social impact - more than 70

fiap
1x finalist

the a list hollywood
1x silver - more than 70
1x bronze - more than 70
3x shortlist


WPPed cream
2x winner in advertising


speakes

creative clube of brazil 2019"
what will change in the next 25 years?"


creative clube of brazil 2017
"why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


jury

Young Lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.





for more information or just for a small talk, contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram

thanks for reading.

  ︎





more than 70 for azmina



Women earnings, on average, only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment plataforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.






MTV adopted and broadcasted the campaign throughout May 2017. And on March 20rd 2017, #MoreThan70 was part of the United Nation’s International Labour Organization’s.








The United Nation’s International Labour Organization’s recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.










visual id 










They sang only 70% of their songs and the remaining 30% left, this is what they did.






original soundtrack availble on Spotify click to listen






my role: concept, art direction and design.


recognitions



cannes lions festival
1x silver - entertainment for music
3x bronzes - radio
3x shortlists - entertainment
1x shortlist - promo and activation

the one show
1x merit - branded entertainment
 


clio
1x gold - music
1x silver - music

el ojo
1x silver - promo
1x bronze - conteudo
1x shortlist - radio
creative clube of brazil
1x shortlist

fiap
1x finalist

wave festival
1x prata - radio & audio
1x shortlist - social&influencer
MMA smarties
1x silver - cross media
1x silver - cross mobile integration
1x silver - mobile audio
1x bronze - social impact

the a list hollywood
1x prata
1x bronze

@j . walter thompson

art direction: gabi marcatto
copywriting: breno ferreira
creative direction: renata leão
& rodrigo da matta



︎ index
stranger coke for coke + netflix ︎



stranger coke for coke + netflix



To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world. 







case study






In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.






This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.












visual id









a lot of people talked about it





my role: concept, art direction and design.


recognitions



cannes
1x shortlist - design

D&AD
1x shortlist - packing design
the one show
1x merit - promotional
creative clube of brazil
1x gold - design

@j . walter thompson

art direction: gabi marcatto
copywriting: filipe rosado e julia velo
creative direction: renata leão, nicolas romano e cassio moron



︎ index
people of the forest for socio environmental institute ︎



people of the forest for socio environmental institute



In only three months, since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s right. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film.







Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments.







case study







““We will continue to resist”: the message of the peoples of the forest.
















visual id














Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper.









my role: concept, art direction and design.


recognitions



el ojo
1x silver - film



ciclope latino
1x gold - cinematography
1x gold - location
1x bronze - low budge
ciclope
1x shortlist - cinematography
1x shortlist - location
1x shortlist - low budget
creative club of brazil
1x bronze - sound design
1x yearbook honor -  photography
1x yearbook honor - green star

@j . walter thompson

art direction: gabi marcatto, caio gandolfi e marcelo monzillo
design: gabi marcatto
copywriting: filipe rosado e diego ferrite
creative direction: mariana borga



︎ index
whoever has one, does not want war with anyone for ruffles ︎



whoever has one, does not want war with anyone for ruffles



To launch Ruffles Cheddar & Bacon, we made a movement to feed the peace where bullshit exists. We invited Adriana Esteves, an actress famous for playing the best villains of Brazilian fiction, to bring her evil side to the campaign.




subtittles: "Grrrr, how annoying!" "Whoever has one, does not want war with anyone."







my role: concept, art direction and design.

directed by bueno

@akqa

art direction: gabi marcatto
copywriting: alex adati and felipe autran



︎ index
don't blame the clothes for the womanity foundation ︎



don't blame the clothes for the womanity foundation



Every 11 minutes, a woman is raped in Brazil A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.










Some photos of this handcrafted ads









my role: concept, art direction and design.


recognitions



cannes lions festival
3x shortlists - print&publishing
 

D&AD
1x graphite
the one show
1x merit - print&publishing
el sol
1x silver - print
wave festival
1x silver - print

@j . walter thompson

art direction: gabi marcatto
creative direction: mariana borga & erico braga
ecd: humberto fernandez



︎ index
feerzer beerboard for amstel ︎