Women earnings, on average, only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment plataforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.

MTV adopted and broadcasted the campaign throughout May 2017. And on March 20rd 2017, #MoreThan70 was part of the United Nation’s International Labour Organization’s.

The United Nation’s International Labour Organization’s recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.

visual id 

They sang only 70% of their songs and the remaining 30% left, this is what they did.

original soundtrack availble on Spotify click to listen

recognitions

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stranger coke for coke + netflix ︎

To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world. 

case study

In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.

This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.

visual id

a lot of people talked about it

recognitions

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people of the forest for socio environmental institute ︎

In only three months, since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s right. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film.

Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments.

case study

““We will continue to resist”: the message of the peoples of the forest.”

visual id

Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper.

recognitions

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whoever has one, does not want war with anyone for ruffles ︎

To launch Ruffles Cheddar & Bacon, we made a movement to feed the peace where bullshit exists. We invited Adriana Esteves, an actress famous for playing the best villains of Brazilian fiction, to bring her evil side to the campaign.

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don't blame the clothes for the womanity foundation ︎

Every 11 minutes, a woman is raped in Brazil A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.

Some photos of this handcrafted ads

recognitions

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feerzer beerboard for amstel ︎