Retro Influencers

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86% of people trust brands that share user content. So Skol, Brazil’s top beer, decided to reward the people who’ve been loyal to the brand for years.

Skol used an Instagram loophole no brand had ever explored before: while you can’t change the past, you can edit the caption.

Since all paid content needs #ad, we found a loophole on Instagram: you can’t change a post’s image, but you can edit the caption. So we asked fans to add #RetroAd to old photos featuring Skol — instantly turning them into Skol influencers.

We tracked them down and paid back years of unpaid work with what they love most: beer. The older the post, the greater the reward. Then we made them famous — boosting their content, airing it on TV, featuring them in OOH, and even taking them to Times Square.

Files of Freedom

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In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community.

We created a store inside our e-commerce platform where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos.

After downloading, you can find a folder with seven different files all to be used 100% free of copyrights

Anyone could have its own collab with Pabllo Vittar.

Below, you can see some amazing feats.

Finally, Pabllo and Jupi77er sing together on Pride Parade 2022

Shade Tracker

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Michelob ULTRA has long championed the running community. But with temperatures rising by up to 2°C per decade, the sport faces its toughest challenge yet: the sun.

We created a smart running tool that maps real-time routes in the shade—offering paths up to 12°C cooler than those under direct sun.

 

Powered by a dynamic system that combines multiple live data sources, Shade Tracker predicts shade down to the inch, generating personalized routes for runners in any city, at any time. All to bring joy back to running.

Hidden Spots

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80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map. 

We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.

And a limited edition pack

Hate it Till We Make it

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Betano sponsored the naming rights of Brazil's major football competition, transforming Brasileirão into Brasileirão Betano. To make sure everyone knew it, they launched the most memorable campaign of the year, running for eight months across every media channel, using just two words: Brasileirão Betano.

The constant repetition generated a lot of hate. But instead, we responded with tailor-made videos and personalized messages to every single hater.

"Brasileirão Betano commercial deserves an award for being the most annoying ad of 2024"

"I feel like blowing up her TV whenever the Brasileirão Betano commercial comes on"

"I wanted to create a community on social media called: I can't stand the Brasileirão Betano commercial anymore"

"I wanted to punch whoever came up with the Brasileirão Betano commercial idea"

"I wanted the commercial to be sent to f*nking nowhere"

"Brasileirão Betano commercial feels like a horror movie"

"It's not written how angry I am about the Brasileirão Betano commercial"

We kept responding with tailor-made videos and customized messages