Retro Influencers for Skol AB Inbev ︎︎︎

^{86% of people trust brands that share user content. So Skol, Brazil’s top beer, decided to reward the people who’ve been loyal to the brand for years.}

^{Skol used an Instagram loophole no brand had ever explored before: while you can’t change the past, you can edit the caption.}

^{Since all paid content needs #ad, we found a loophole on Instagram: you can’t change a post’s image, but you can edit the caption. So we asked fans to add #RetroAd to old photos featuring Skol — instantly turning them into Skol influencers.}

Results

^{We tracked them down and paid back years of unpaid work with what they love most: beer. The older the post, the greater the reward. Then we made them famous — boosting their content, airing it on TV, featuring them in OOH, and even taking them to Times Square.}

Files of Freedom for Mercado Livre ︎︎︎

^{In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community.}

Case Study

^{We created a store inside our e-commerce platform where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos.}

An open-source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.

Film Launch

How it worked?

^{After downloading, you can find a folder with seven different files all to be used 100% free of copyrights}

^{Results
Below, you can see some amazing feats.}

Finally, Pabllo and Jupi77er sing together on Pride Parade 2022

Hidden Spots for Heinz ︎︎︎

^{80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map.} 

Case Study

CONTAGIOUS

Film Launch

^{We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.}

^{And a limited edition pack}

<sup>Michelob ULTRA has long championed the running community. But with temperatures rising by up to 2°C per decade, the sport faces its toughest challenge yet: the sun.

We created a smart running tool that maps real-time routes in the shade—offering paths up to 12°C cooler than those under direct sun.</sup>

Case Study

"Making running a more enjoyable exercise"

How it worked?

^{Powered by a dynamic system that combines multiple live data sources, Shade Tracker predicts shade down to the inch, generating personalized routes for runners in any city, at any time. All to bring joy back to running.}

Film Launch

Results

Refresh Roulet for Skol AB Inbev ︎︎︎

<sup>Skol is one of Brazil’s most iconic brands. with its logo visible everywhere. But no one noticed its logo was also on every browser as the refresh icon.

86% of people experience banner blindness — our brains instinctively ignore banners. So brands spend more and more every year to get noticed. On Black Friday, Skol did the opposite: it created a banner with its biggest promotion in the brand’s history, but with minimal media exposure, we made it nearly impossible to find.</sup> 

Case Study

^{To unlock this exclusive offer, people had to click Skol’s logo: the refresh button.} 

Each refresh triggered a chance to win a 70% discount on Skol, rewarding people who engaged with the brand. Retargeting banners dropped clue.






^Results

^{3.2x higher
engagement rate us py black friday}

^{+600%
conversion rate vs. industry benchmar}

my role: creative director

@gut