I'm an art director
based in São Paulo, SP, Brazil — currently working @ GUT SP
as an Associate Creative Director.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram





︎︎︎ABOUT

      ︎


I am an ACD based in São Paulo, SP, Brazil.
I'm currently at GUT São Paulo as an Associate Creative Director. Previously at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus and more, helping to create local, regional & global projects across all channels.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.


︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latin america winner


cannes 
4x cannes lions + 10 shortlists

1x silver - entertainment for music - more than 70
3x bronze - radio  - more than 70
3x shortlists - print - don't blame the clothes
3x shortlists - entertainment - more than 70
1x shortlist - promo and activation - more than 70
1x shortlist - design - stranger coke
1x shortlist - outdoor - freezer beerboard
1x shortlist - media - freezer beerboard


young lions
brazil delegate 2019


D&AD
1x D&AD pencil + 1x shortlist

1x graphite - press - don't blame the clothes
1x shortlist - packing design - stranger coke


the one show
3x merit + 1x shortlist

1x merit - print & outdoor - don't blame the clothes
1x merit - branded entertainment - more than 70
1x merit - promotional - stranger coke
1x shortlist - out of home - freezer beerboard


clio
2x clios

1x gold - music - more than 70
1x silver - music - more than 70


el ojo
3x el ojos +  2x shortlist

1x silver - film - people of the forest
1x silver - promo - more than 70
1x bronze - conteudo - more than 70
1x shortlist - radio - more than 70
1x shortlist - craft


ciclope
3x shortlist

1x shortlist - cinematography - people of the forest
1x shortlist - location - people of the forest
1x shortlist - low budget - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
4x stars + 3x in book

1x gold - design - stranger coke
1x silver - outdoor - freezer beerboard
1x silver - student
1x bronze - film - people of the forest
1x in book - film - people of the forest
1x in book - green star - people of the forest
1x in book - promo - freezer beerboard
1x finalist - more than 70



︎︎︎SPEAKS


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎


Hidden Spots for Heinz





80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games.

This is why we partnered with Call of Duty and mapped out locations for gamers eat in peace on the new Warzone Caldera map. 



Case Study






"Heinz managed to connect with gamers by taking advantage of the universal truth that we all need to eat, even gamers."



CONTAGIOUS




Film Launch






+550 million
global impressions

13 countries
reached




+20 million
gamers impacted

+150 Hidden Spots
maped














We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.















And a limited edition pack









my role: concept, art direction and design.


@gut

acd/art direction: gabi marcatto
acd/copywriting: pedro rosas
creative direction: rainor marinho, murilo santos, juliana utsch & sofia calvit
executive creative direction: murilo melo & bruno brux




︎ index
stranger coke for coke + netflix ︎




stranger coke for coke + netflix







To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world. 







case study






In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.






This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.












visual id









a lot of people talked about it





my role: concept, art direction and design.


recognitions



cannes
1x shortlist - design

D&AD
1x shortlist - packing design
the one show
1x merit - promotional
creative clube of brazil
1x gold - design



@j . walter thompson

art direction: gabi marcatto
copywriting: filipe rosado e julia velo
creative direction: renata leão, nicolas romano e cassio moron



︎ index
histórias para morar for quinto andar ︎



Histórias para Morar for Quinto Andar








QuintoAndar is Brazil's largest real estate online platform. For its rebranding, we told the story of Milton Nascimento and Clube da Esquina: the most important album of his career, named after a music group formed by Milton and his closest friends.





What most people don’t know is that Clube da Esquina was first created thanks to a rented house. So we decided to tell the beautiful story of this house, linking it to QuintoAndar's huge database.










Mini documentary






my role: concept, art direction and design.

directed by Urso Morto


@gut

art direction: gabi marcatto, tiago alves & alexandre diniz
copywriting: pedro rosas, filipe longuini &
pedro furtado
acd/art direction: gabi marcatto
acd/copywriting: pedro rosas
creative direction: linus oura & tiago abreu
executive creative direction: murilo melo & bruno brux




︎ index
more than 70 for azmina ︎


more than 70 for azmina







Women earnings, on average, only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment plataforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.






MTV adopted and broadcasted the campaign throughout May 2017. And on March 20rd 2017, #MoreThan70 was part of the United Nation’s International Labour Organization’s.








The United Nation’s International Labour Organization’s recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.










visual id 










They sang only 70% of their songs and the remaining 30% left, this is what they did.






original soundtrack availble on Spotify click to listen






my role: concept, art direction and design.


recognitions



cannes lions festival
1x silver - entertainment for music
3x bronzes - radio
3x shortlists - entertainment
1x shortlist - promo and activation

the one show
1x merit - branded entertainment
 


clio
1x gold - music
1x silver - music

el ojo
1x silver - promo
1x bronze - conteudo
1x shortlist - radio
creative clube of brazil
1x shortlist

fiap
1x finalist

wave festival
1x prata - radio & audio
1x shortlist - social&influencer
MMA smarties
1x silver - cross media
1x silver - cross mobile integration
1x silver - mobile audio
1x bronze - social impact

the a list hollywood
1x prata
1x bronze

@j . walter thompson

art direction: gabi marcatto
copywriting: breno ferreira
creative direction: renata leão
& rodrigo da matta



︎ index
people of the forest for socio environmental institute ︎


people of the forest for socio environmental institute







In only three months, since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s right. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film.







Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments.







case study







““We will continue to resist”: the message of the peoples of the forest.















visual id














Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper.









my role: concept, art direction and design.


recognitions



el ojo
1x silver - film



ciclope latino
1x gold - cinematography
1x gold - location
1x bronze - low budge
ciclope
1x shortlist - cinematography
1x shortlist - location
1x shortlist - low budget
creative club of brazil
1x bronze - sound design
1x yearbook honor -  photography
1x yearbook honor - green star



@j . walter thompson

art direction: gabi marcatto, caio gandolfi e marcelo monzillo
design: gabi marcatto
copywriting: filipe rosado e diego ferrite
creative direction: mariana borga



︎ index
feerzer beerboard for amstel ︎