I'm an Creative Director — working @ GUT SP.
︎︎︎ABOUT
︎
I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #2 Independent Agency Network of the Year" at Cannes.
Previously, I also work at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.
During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.
In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.
︎︎︎EXPERIENCE
GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+
︎︎︎CLIENTS
coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.
︎︎︎AWARDS
the one club for creativity
next creative leaders 2021
latin america winner
cannes
8x cannes lions
2x silver - hidden spots
1x silver - more than 70
2x bronze - hidden spots
3x bronze - more than 70
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard
young lions
brazil delegate 2019
D&AD
5x D&AD pencil
1x graphite - hidden spots
3x wood - hidden spots
1x graphite - don't blame the clothes
1x shortlist - stranger coke
the one show
1x best of discipline
10x one show pencil
1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard
clio
10x clios
3x gold - hidden spots
1x gold - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
el ojo
3x el ojos
1x silver - people of the forest
1x silver - more than 70
1x bronze - more than 70
1x shortlist - more than 70
ciclope
3x shortlist
3x shortlist - people of the forest
ciclope latino
3x ciclopes latino
2x gold - people of the forest
1x bronze - people of the forest
CCSP
6x stars
2x gold - hidden spots
1x gold - stranger coke
1x silver - freezer beerboard
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard
︎︎︎SPEAKS
creative clube of brazil 2019
"what will change in the next 25 years?"
creative clube of brazil 2017 "why are we so few women in creating agencies?"
miami ad school
since january 2019, I have been a teacher.
︎︎︎JURY
young lions
2021
final judge | Brazil | art direction and copywriting
2019-21
preliminary judge | Brazil | art direction and copywriting.
for more information or just for a small talk,
contact me.
︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram
TKS FOR READING
︎
Reroute for Skol ︎︎︎
40% of sidewalks don;t fill legal width requirement. And in a country where chilling outside bars is a strong culture, a smaller sidewalk means fewer customers for small bar owners. So we decided to solve it using...algorithms.
We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.
We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.
So Skol decided to democratize access to extended sidewalks using algorithms.
"That was great! We sold 30% more than usual."
LUIZ, BAR OWNER
"My bar had around 80 seats. Now it's going to multiply."
HIGOR COSTA, BAR OWNER
The service that diverts cars from the streets of bars to make more room for fun.
Film Launch
3.2MM
engagament
20MM
people reached
37.4MM
impressions
We did several test with cell phones until we found the ideal number for our hack to work. So we found the magic numberm, 100. From these tests, we also solved the next challenge: being able to support a hundred cell phones and still be able to pedal. Important to say that bike or human being was injured during the tests. Cell phones, well, some got scratched. Sorry, cell phones.
Visual
my role: creative director
@gut