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SELECTED WORKS

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① ABOUT
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I am a creative director AD based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo, when the agency won "The #1 Independent Agency Network of the Year" at Cannes.

During my career, I have had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021, I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019, I represented Brazil in Cannes as Young Lions.



② PAST EXPERIENCE
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AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+


③ AWARDS
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↳Cannes
12x cannes lions
1 gold + 4 silver + 7 bronzes + 20 shortlists

1x gold - files of freedom
1x silver - files of freedom
2x silver - hidden spots
1x silver - more than 70
1x bronze - files of freedom
2x bronze - hidden spots
3x bronze - more than 70
1x bronze - the ze theory
4x shortlists - files of freedom
1x shortlist - reroute
1x shortlist - s.o.s. tomatoes
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard

Delegate - Cannes Young Lions 2019 Competition Brazilian Representative


 ↳ D&AD
6x D&AD pencil
3 graphite + 3 wood + 2 shortlists

1x graphite - files of freedom
1x graphite - hidden spots
1x graphite - don't blame the clothes
3x wood - hidden spots
1x shortlist - files of freedom
1x shortlist - stranger coke


↳ The One Show
1x best of discipline
+ 10x one show pencil

1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
3x merit - files of freedom
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


↳ The One Club for Creative

next creative leaders 2021
latin america winner


↳ Clio
13x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
3x bronze - files of freedom


↳ Ciclope
3x ciclopes 

2x gold - people of the forest
1x bronze - people of the forest
3x shortlist  - people of the forest


↳ Braziliam Creative Club
12x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - files of freedom
1x silver - sos tomatoes
1x silver - freezer beerboard
2x bronze - files of freedom
2x bronze - the ze theory
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard



④ SPEAKS AND JURY
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creative clube of brazil 2019
"what will change in the next 25 years?"

creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.

young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.




↳ SAY HELLO
+ 55 11 99699 0009
gabriella.marcatto@gmail.com



TKS FOR READING
︎

creative director  AD — working GUT SP


Reroute for Skol ︎︎︎




40% of sidewalks don;t fill legal width requirement. And in a country where chilling outside bars is a strong culture, a smaller sidewalk means fewer customers for small bar owners. So we decided to solve it using...algorithms. 







We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.

We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.



So Skol decided to democratize access to extended sidewalks using algorithms.










Film Launch








The service that diverts cars from the streets of bars to make more room for fun.












"That was great! We sold 30% more than usual."
LUIZ, BAR OWNER





"My bar had around 80 seats. Now it's going to multiply."
HIGOR COSTA, BAR OWNER














3.2MM
engagament

20MM
people reached

37.4MM
impressions







We did several test with cell phones until we found the ideal number for our hack to work. So we found the magic numberm, 100. From these tests, we also solved the next challenge: being able to support a hundred cell phones and still be able to pedal. Important to say that bike or human being was injured during the tests. Cell phones, well, some got scratched. Sorry, cell phones.










Visual










@gut


recognitions



cannes lions festival
1x shortlist



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