I'm an Creative Director — working @ GUT SP.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram






︎︎︎ABOUT

      ︎


I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #2 Independent Agency Network of the Year" at Cannes.

Previously, I also work at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.






︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latin america winner


cannes 
8x cannes lions

2x silver - hidden spots
1x silver - more than 70
2x bronze - hidden spots
3x bronze - more than 70
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard


young lions
brazil delegate 2019


D&AD
5x D&AD pencil 

1x graphite - hidden spots
3x wood - hidden spots
1x graphite - don't blame the clothes
1x shortlist - stranger coke


the one show
1x best of discipline
10x one show pencil


1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


clio
10x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots


el ojo
3x el ojos 

1x silver - people of the forest
1x silver - more than 70
1x bronze - more than 70
1x shortlist - more than 70


ciclope
3x shortlist

3x shortlist  - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
6x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - freezer beerboard
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard



︎︎︎SPEAKS


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎

Reroute for Skol ︎︎︎





40% of sidewalks don;t fill legal width requirement. And in a country where chilling outside bars is a strong culture, a smaller sidewalk means fewer customers for small bar owners. So we decided to solve it using...algorithms. 

We created a hack to fool navigation apps and diverts cars from the streets of bars with tiny sidewalks, leaving it free and safer for bar goers, and opening more space for bar owners. The trick? A bike with 100 phones reporting "blocked road" simultaneously.

We made this service available to small bar owners, but everyone could join the hack with their mobiles. For the first time small bar got much bigger: in space, profit, fun and also safety.



So Skol decided to democratize access to extended sidewalks using algorithms.










"That was great! We sold 30% more than usual."
LUIZ, BAR OWNER





"My bar had around 80 seats. Now it's going to multiply."
HIGOR COSTA, BAR OWNER







The service that diverts cars from the streets of bars to make more room for fun.
















Film Launch









3.2MM
engagament

20MM
people reached

37.4MM
impressions








We did several test with cell phones until we found the ideal number for our hack to work. So we found the magic numberm, 100. From these tests, we also solved the next challenge: being able to support a hundred cell phones and still be able to pedal. Important to say that bike or human being was injured during the tests. Cell phones, well, some got scratched. Sorry, cell phones.











Visual










my role: creative director
@gut



︎ index
stranger coke for coke + netflix ︎