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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Film Brazil
2025

Next Time, Film With Brazil.

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ccsp/ 1x bronze


In 2025, the year Brazil took center stage in Cannes, FilmBrazil set out to showcase our film directors right where the world’s top creatives gather. To stand out amid the most prestigious advertising on the planet, we leaned into what fascinates the world most about us: the Brazilian Core — that same aesthetic, already making waves in global fashion, became our bridge to the world.


We launched a clothing collection embedded with NFC technology, where every piece doubled as a film reel. The pieces were released during the 2025 Cannes Lions Festival. By tapping them with their phones, people received a director’s film reel and an invitation to shoot with Brazil next year.

 

Case Study

















The visual identity was conceived from the concept that Brazil is a light in the world's audiovisual production. We started with the most recognizable icon of Brazil in the world, the flag. Based on the graphic shapes that make up the flag, we used the triangle to represent this light and guide the entire visual system.

















my role: creative director
@gut