Skol 60 years for Skol AB Inbev ︎︎︎
Skol. A brand that's part of Brazil's culture. To celebrate 60 years with Brazilians, we launched a bold campaign celebrating the Skol's iconic icons. Each piece celebrated the brand's impact and the memories it's made with Brazilians over six decades.
Case study
Skol elements and scenes from everyday life came together to create unique and unforgettable images. All of these became the stars of our visual campaign. Celebrating the rich history of a brand deeply woven into Brazilian culture.
We took over all of Brazil with an ICONIC VISUAL CAMPAIGN.
8.461 OOHs
placements
3.3 BILION
impacts
+45MM
views in digital
my role: lead designer, art director and creative director
@gut