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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026

Skol AB Inbev
2023

Skol 60 years



Skol. A brand that's part of Brazil's culture. To celebrate 60 years with Brazilians, we launched a bold campaign celebrating the Skol's iconic icons. Each piece celebrated the brand's impact and the memories it's made with Brazilians over six decades. 




Case study











Skol elements and scenes from everyday life came together to create unique and unforgettable images. All of these became the stars of our visual campaign. Celebrating the rich history of a brand deeply woven into Brazilian culture.



















We took over all of Brazil with an ICONIC VISUAL CAMPAIGN.



Results



8.461 OOHs

placements

3.3 BILION

impacts

+45MM

views in digital












my role: creative director
@gut