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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Azmina
2017

More than 70


cannes/ 1x silver, 3x bronzes, 4x shortlists
the one show/ 1x merit
clio awards/ 1x gold, 1x silver


Women's earnings, on average, are only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened on different audiovisual entertainment platforms: Spotify, YouTube, Pay TV, Radio Stations, and Social Media.



case study



MTV adopted and broadcast the campaign throughout May 2017. On March 20rd, 2017, #MoreThan70 was part of the United Nations' International Labour Organization.






The United Nations International Labour Organization recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.









visual id 







They sang only 70% of their songs, and the remaining 30% were left; this is what they did.







original soundtrack availble on Spotify click to listen






my role: creative 
@j . walter thompson