I'm an art director
based in São Paulo, SP, Brazil — currently working @ GUT SP
as an Associate Creative Director.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram





︎︎︎ABOUT

      ︎


I am an ACD based in São Paulo, SP, Brazil.
I'm currently at GUT São Paulo as an Associate Creative Director. Previously at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus and more, helping to create local, regional & global projects across all channels.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.


︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latim america winner


cannes 
4x cannes lions + 10 shortlists

1x silver - entertainment for music - more than 70
3x bronze - radio  - more than 70
3x shortlists - print - don't blame the clothes
3x shortlists - entertainment - more than 70
1x shortlist - promo and activation - more than 70
1x shortlist - design - stranger coke
1x shortlist - outdoor - freezer beerboard
1x shortlist - media - freezer beerboard


young lions
brazil delegate 2019


D&AD
1x D&AD pencil + 1x shortlist

1x graphite - press - don't blame the clothes
1x shortlist - packing design - stranger coke


the one show
3x merit + 1x shortlist

1x merit - print & outdoor - don't blame the clothes
1x merit - branded entertainment - more than 70
1x merit - promotional - stranger coke
1x shortlist - out of home - freezer beerboard

clio
2x clios

1x gold - music - more than 70
1x silver - music - more than 70


el ojo
3x el ojos +  2x shortlist

1x silver - film - people of the forest
1x silver - promo - more than 70
1x bronze - conteudo - more than 70
1x shortlist - radio - more than 70
1x shortlist - craft


ciclope
3x shortlist

1x shortlist - cinematography - people of the forest
1x shortlist - location - people of the forest
1x shortlist - low budget - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
4x stars + 3x in book

1x gold - design - stranger coke
1x silver - outdoor - freezer beerboard
1x silver - student
1x bronze - film - people of the forest
1x in book - film - people of the forest
1x in book - green star - people of the forest
1x in book - promo - freezer beerboard
1x finalist - more than 70


el sol
1x silver - print - don't blame the clothes


wave festival
3x waves + 1 shortlist

1x silver - radio & audio - more than 70
1x silver - print - don't blame the clothes
1x silver - outdoor - freezer beerboard
1x shortlist - social & influencer - more than 70


features lürzer's archive - vol. 5-2017


MMA smarties
1x silver - cross media - more than 70
1x silver - cross mobile integration - more than 70
1x silver - mobile audio - more than 70
1x bronze - social impact - more than 70


︎︎︎SPEAKES


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎

more than 70 for azmina







Women earnings, on average, only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment plataforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.






MTV adopted and broadcasted the campaign throughout May 2017. And on March 20rd 2017, #MoreThan70 was part of the United Nation’s International Labour Organization’s.








The United Nation’s International Labour Organization’s recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.










visual id 










They sang only 70% of their songs and the remaining 30% left, this is what they did.






original soundtrack availble on Spotify click to listen






my role: concept, art direction and design.


recognitions



cannes lions festival
1x silver - entertainment for music
3x bronzes - radio
3x shortlists - entertainment
1x shortlist - promo and activation

the one show
1x merit - branded entertainment
 


clio
1x gold - music
1x silver - music

el ojo
1x silver - promo
1x bronze - conteudo
1x shortlist - radio
creative clube of brazil
1x shortlist

fiap
1x finalist

wave festival
1x prata - radio & audio
1x shortlist - social&influencer
MMA smarties
1x silver - cross media
1x silver - cross mobile integration
1x silver - mobile audio
1x bronze - social impact

the a list hollywood
1x prata
1x bronze

@j . walter thompson

art direction: gabi marcatto
copywriting: breno ferreira
creative direction: renata leão
& rodrigo da matta



︎ index
stranger coke for coke + netflix ︎