More Than 70 for Azmina ︎︎︎

^{Women earnings, on average, only 70% of what men do. So, we invited 3 of the biggest singers in Brazil to question about the pay gap. During the campaign, their songs played only 70% of their reproduction time. This experience happened in different audiovisual entertainment plataforms: Spotify, Youtube, Pay TV, Radio Stations and Social Media.}

^{MTV adopted and broadcasted the campaign throughout May 2017. And on March 20rd 2017, #MoreThan70 was part of the United Nation’s International Labour Organization’s.}

The United Nation’s International Labour Organization’s recognizes the importance of mobilizing women's movements for gender equality in the world of work and therefore supports the campaign #MoreThan70 from Azmina.

visual id 

^{They sang only 70% of their songs and the remaining 30% left, this is what they did.}

original soundtrack availble on Spotify click to listen

my role: concept, art direction and design.
@j . walter thompson

recognitions

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