I'm an art director
based in São Paulo, SP, Brazil — currently working @ GUT SP
as an Associate Creative Director.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram





︎︎︎ABOUT

      ︎


I am an ACD based in São Paulo, SP, Brazil.
I'm currently at GUT São Paulo as an Associate Creative Director. Previously at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus and more, helping to create local, regional & global projects across all channels.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.


︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latim america winner


cannes 
4x cannes lions + 10 shortlists

1x silver - entertainment for music - more than 70
3x bronze - radio  - more than 70
3x shortlists - print - don't blame the clothes
3x shortlists - entertainment - more than 70
1x shortlist - promo and activation - more than 70
1x shortlist - design - stranger coke
1x shortlist - outdoor - freezer beerboard
1x shortlist - media - freezer beerboard


young lions
brazil delegate 2019


D&AD
1x D&AD pencil + 1x shortlist

1x graphite - press - don't blame the clothes
1x shortlist - packing design - stranger coke


the one show
3x merit + 1x shortlist

1x merit - print & outdoor - don't blame the clothes
1x merit - branded entertainment - more than 70
1x merit - promotional - stranger coke
1x shortlist - out of home - freezer beerboard

clio
2x clios

1x gold - music - more than 70
1x silver - music - more than 70


el ojo
3x el ojos +  2x shortlist

1x silver - film - people of the forest
1x silver - promo - more than 70
1x bronze - conteudo - more than 70
1x shortlist - radio - more than 70
1x shortlist - craft


ciclope
3x shortlist

1x shortlist - cinematography - people of the forest
1x shortlist - location - people of the forest
1x shortlist - low budget - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
4x stars + 3x in book

1x gold - design - stranger coke
1x silver - outdoor - freezer beerboard
1x silver - student
1x bronze - film - people of the forest
1x in book - film - people of the forest
1x in book - green star - people of the forest
1x in book - promo - freezer beerboard
1x finalist - more than 70


el sol
1x silver - print - don't blame the clothes


wave festival
3x waves + 1 shortlist

1x silver - radio & audio - more than 70
1x silver - print - don't blame the clothes
1x silver - outdoor - freezer beerboard
1x shortlist - social & influencer - more than 70


features lürzer's archive - vol. 5-2017


MMA smarties
1x silver - cross media - more than 70
1x silver - cross mobile integration - more than 70
1x silver - mobile audio - more than 70
1x bronze - social impact - more than 70


︎︎︎SPEAKES


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎

stranger coke for coke + netflix







To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world. 







case study






In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.






This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.












visual id









a lot of people talked about it





my role: concept, art direction and design.


recognitions



cannes
1x shortlist - design

D&AD
1x shortlist - packing design
the one show
1x merit - promotional
creative clube of brazil
1x gold - design



@j . walter thompson

art direction: gabi marcatto
copywriting: filipe rosado e julia velo
creative direction: renata leão, nicolas romano e cassio moron



︎ index
people of the forest for socio environmental institute ︎