I'm an art director
based in São Paulo, SP, Brazil — currently working @ GUT SP
as an Associate Creative Director.
︎︎︎ABOUT
︎
I am an ACD based in São Paulo, SP, Brazil.
I'm currently at GUT São Paulo as an Associate Creative Director. Previously at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.
During my career I had the honor to work with amazing people and incredible clients like coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus and more, helping to create local, regional & global projects across all channels.
︎︎︎EXPERIENCE
GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+
︎︎︎CLIENTS
coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.
︎︎︎AWARDS
the one club for creativity
next creative leaders 2021
latim america winner
cannes
4x cannes lions + 10 shortlists
1x silver - entertainment for music - more than 70
3x bronze - radio - more than 70
3x shortlists - print - don't blame the clothes
3x shortlists - entertainment - more than 70
1x shortlist - promo and activation - more than 70
1x shortlist - design - stranger coke
1x shortlist - outdoor - freezer beerboard
1x shortlist - media - freezer beerboard
young lions
brazil delegate 2019
D&AD
1x D&AD pencil + 1x shortlist
1x graphite - press - don't blame the clothes
1x shortlist - packing design - stranger coke
the one show
3x merit + 1x shortlist
1x merit - print & outdoor - don't blame the clothes
1x merit - branded entertainment - more than 70
1x merit - promotional - stranger coke
1x shortlist - out of home - freezer beerboard
clio
2x clios
1x gold - music - more than 70
1x silver - music - more than 70
el ojo
3x el ojos + 2x shortlist
1x silver - film - people of the forest
1x silver - promo - more than 70
1x bronze - conteudo - more than 70
1x shortlist - radio - more than 70
1x shortlist - craft
ciclope
3x shortlist
1x shortlist - cinematography - people of the forest
1x shortlist - location - people of the forest
1x shortlist - low budget - people of the forest
ciclope latino
3x ciclopes latino
2x gold - people of the forest
1x bronze - people of the forest
CCSP
4x stars + 3x in book
1x gold - design - stranger coke
1x silver - outdoor - freezer beerboard
1x silver - student
1x bronze - film - people of the forest
1x in book - film - people of the forest
1x in book - green star - people of the forest
1x in book - promo - freezer beerboard
1x finalist - more than 70
el sol
1x silver - print - don't blame the clothes
wave festival
3x waves + 1 shortlist
1x silver - radio & audio - more than 70
1x silver - print - don't blame the clothes
1x silver - outdoor - freezer beerboard
1x shortlist - social & influencer - more than 70
features lürzer's archive - vol. 5-2017
MMA smarties
1x silver - cross media - more than 70
1x silver - cross mobile integration - more than 70
1x silver - mobile audio - more than 70
1x bronze - social impact - more than 70
︎︎︎SPEAKES
creative clube of brazil 2019
"what will change in the next 25 years?"
creative clube of brazil 2017 "why are we so few women in creating agencies?"
miami ad school
since january 2019, I have been a teacher.
︎︎︎JURY
young lions
2021
final judge | Brazil | art direction and copywriting
2019-21
preliminary judge | Brazil | art direction and copywriting.
for more information or just for a small talk,
contact me.
︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram
TKS FOR READING
︎
To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world.
case study
In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.
This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.
visual id
a lot of people talked about it
my role: concept, art direction and design.
recognitions
cannes
1x shortlist - design
1x shortlist - design
D&AD
1x shortlist - packing design
1x shortlist - packing design
the one show
1x merit - promotional
1x merit - promotional
creative clube of brazil
1x gold - design
1x gold - design
@j . walter thompson
art direction: gabi marcatto
copywriting: filipe rosado e julia velo
copywriting: filipe rosado e julia velo
creative direction: renata leão, nicolas romano e cassio moron