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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026

Coke + Netflix
2020

Stranger Coke



cannes/ 1x shortlistx
d&ad/ 1x shortlist
the one show/ 1x merit




To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world. 





case study




In one of the series' most famous episodes, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.




This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.









visual id








a lot of people talked about it





my role: creative
@j . walter thompson