I'm an Creative Director — working @ GUT SP.
︎︎︎ABOUT
︎
I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #2 Independent Agency Network of the Year" at Cannes.
Previously, I also work at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.
During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.
In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.
︎︎︎EXPERIENCE
GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+
︎︎︎CLIENTS
coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.
︎︎︎AWARDS
the one club for creativity
next creative leaders 2021
latin america winner
cannes
8x cannes lions
2x silver - hidden spots
1x silver - more than 70
2x bronze - hidden spots
3x bronze - more than 70
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard
young lions
brazil delegate 2019
D&AD
5x D&AD pencil
1x graphite - hidden spots
3x wood - hidden spots
1x graphite - don't blame the clothes
1x shortlist - stranger coke
the one show
1x best of discipline
10x one show pencil
1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard
clio
10x clios
3x gold - hidden spots
1x gold - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
el ojo
3x el ojos
1x silver - people of the forest
1x silver - more than 70
1x bronze - more than 70
1x shortlist - more than 70
ciclope
3x shortlist
3x shortlist - people of the forest
ciclope latino
3x ciclopes latino
2x gold - people of the forest
1x bronze - people of the forest
CCSP
6x stars
2x gold - hidden spots
1x gold - stranger coke
1x silver - freezer beerboard
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard
︎︎︎SPEAKS
creative clube of brazil 2019
"what will change in the next 25 years?"
creative clube of brazil 2017 "why are we so few women in creating agencies?"
miami ad school
since january 2019, I have been a teacher.
︎︎︎JURY
young lions
2021
final judge | Brazil | art direction and copywriting
2019-21
preliminary judge | Brazil | art direction and copywriting.
for more information or just for a small talk,
contact me.
︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram
TKS FOR READING
︎
Stranger Coke for Coke + Netflix︎︎︎
To launch the third season of Stranger Things we brought one of the most iconic series’ items from the upside-down to the real world.
case study
In one of the most famous episodes of the series, Eleven proves she has real psychic powers by crunching a can of Coca-Cola using only her mind while being held by scientists.
This is a sample from Hawkins National Laboratory especially for the super fans of Stranger Things. This proves that real strange things were, actually happening.
visual id
a lot of people talked about it
my role: concept, art direction and design.
@j . walter thompson
recognitions
cannes
1x shortlist
1x shortlist
D&AD
1x shortlist
1x shortlist
the one show
1x merit
1x merit
creative clube of brazil
1x gold
1x gold