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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Heinz
2022

Hidden Spots


cannes/ 2x silvers, 2x bronzes, 4 shortlists 
d&ad/ 1x graphite, 3x wood
clio awards/ 3x gold, 3x silver, 2x bronze
the one show/ 1x best of dicipline, 3x gold, 3x silver, 4x bronze       
ccsp/ 2x gold, 1x in book


80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map. 



Case Study





"Heinz managed to connect with gamers by taking advantage of the universal
truth that we all need to eat, even gamers."


CONTAGIOUS





Film Launch




Results


+550 million

global impressions

13 countries

reached



+20 million

gamers impacted

+550 Hidden Spots

maped











We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.












And a limited edition pack







my role: creative
@gut