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SELECTED WORKS

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① ABOUT
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I am a creative director AD based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo, when the agency won "The #1 Independent Agency Network of the Year" at Cannes.

During my career, I have had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021, I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019, I represented Brazil in Cannes as Young Lions.



② PAST EXPERIENCE
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AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+


③ AWARDS
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↳Cannes
12x cannes lions
1 gold + 4 silver + 7 bronzes + 20x shortlists

1x gold - files of freedom
1x silver - files of freedom
2x silver - hidden spots
1x silver - more than 70
1x bronze - files of freedom
2x bronze - hidden spots
3x bronze - more than 70
1x bronze - the ze theory
4x shortlists - files of freedom
1x shortlist - reroute
1x shortlist - s.o.s. tomatoes
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard

Delegate - Cannes Young Lions 2019 Competition Brazilian Representative


 ↳ D&AD
6x D&AD pencil
3 graphite + 3 wood + 2 shortlists

1x graphite - files of freedom
1x graphite - hidden spots
1x graphite - don't blame the clothes
3x wood - hidden spots
1x shortlist - files of freedom
1x shortlist - stranger coke


↳ The One Show
1x best of discipline
10x one show pencil

1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
3x merit - files of freedom
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


↳ The One Club for Creative

next creative leaders 2021
latin america winner


↳ Clio
13x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
3x bronze - files of freedom


↳ Ciclope
3x ciclopes 

2x gold - people of the forest
1x bronze - people of the forest
3x shortlist  - people of the forest


↳ Braziliam Creative Club
12x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - files of freedom
1x silver - sos tomatoes
1x silver - freezer beerboard
2x bronze - files of freedom
2x bronze - the ze theory
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard



④ SPEAKS AND JURY
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creative clube of brazil 2019
"what will change in the next 25 years?"

creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.

young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.




↳ SAY HELLO
+ 55 11 99699 0009
gabriella.marcatto@gmail.com



TKS FOR READING
︎

creative director  AD — working GUT SP


Hidden Spots for Heinz ︎︎︎



80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers eat in peace on the new Warzone Caldera map. 



Case Study







"Heinz managed to connect with gamers by taking advantage of the universal
truth that we all need to eat, even gamers."


CONTAGIOUS






Film Launch








+550 million
global impressions

13 countries
reached




+20 million
gamers impacted

+550 Hidden Spots
maped


















We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.















And a limited edition pack







@gut



recognitions



cannes lions
2x silver
2x bronze

D&AD
1x graphite
3x wood
the one show
1x best of discipline
3x gold
3x silver
4x bronze
clio
3x gold
3x silver
2x bronze

WARC Ranking
11 on top 100
creative club of brazil
2x gold
1x in book

The Drum World Creative Ranking
top 100



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