Hidden Spots for Heinz ︎︎︎
cannes/ 2x silvers, 2x bronzes, 4 shortlists - d&ad/ 1x graphite, 3x wood
the one show/ 1x best of dicipline, 3x gold, 3x silver, 4x bronze - ccsp/ 2x gold, 1x in book
clio awards/ 3x gold, 3x silver, 2x bronze
80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map.
Case Study
"Heinz managed to connect with gamers by taking advantage of the universal
truth that we all need to eat, even gamers."
CONTAGIOUS
Film Launch
+550 million
global impressions
13 countries
reached
+20 million
gamers impacted
+550 Hidden Spots
maped
We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.
And a limited edition pack
my role: creative
@gut