Heinz
2022

Hidden Spots




cannes/ 2x silvers, 2x bronzes, 4 shortlists 
d&ad/ 1x graphite, 3x wood
the one show/ 1x best of dicipline, 3x gold, 3x silver, 4x bronze       
ccsp/ 2x gold, 1x in book
clio awards/ 3x gold, 3x silver, 2x bronze




80% of gamers eat and drink while playing, but it’s much harder in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers to eat in peace on the new Warzone Caldera map. 



Case Study





"Heinz managed to connect with gamers by taking advantage of the universal
truth that we all need to eat, even gamers."


CONTAGIOUS





Film Launch




Results


+550 million

global impressions

13 countries

reached



+20 million

gamers impacted

+550 Hidden Spots

maped











We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.












And a limited edition pack







my role: creative
@gut