I'm an Creative Director — working @ GUT SP.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram






︎︎︎ABOUT

      ︎


I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #2 Independent Agency Network of the Year" at Cannes.

Previously, I also work at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.






︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latin america winner


cannes 
8x cannes lions

2x silver - hidden spots
1x silver - more than 70
2x bronze - hidden spots
3x bronze - more than 70
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard


young lions
brazil delegate 2019


D&AD
5x D&AD pencil 

1x graphite - hidden spots
3x wood - hidden spots
1x graphite - don't blame the clothes
1x shortlist - stranger coke


the one show
1x best of discipline
10x one show pencil


1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


clio
10x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots


el ojo
3x el ojos 

1x silver - people of the forest
1x silver - more than 70
1x bronze - more than 70
1x shortlist - more than 70


ciclope
3x shortlist

3x shortlist  - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
6x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - freezer beerboard
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard



︎︎︎SPEAKS


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎

Hidden Spots for Heinz ︎︎︎






80% of gamers eat and drink while playing, but it’s much harder to do this in multiplayer games. This is why we partnered with Call of Duty and mapped out locations for gamers eat in peace on the new Warzone Caldera map. 



Case Study








"Heinz managed to connect with gamers by taking advantage of the universal
truth that we all need to eat, even gamers."


CONTAGIOUS






Film Launch








+550 million
global impressions

13 countries
reached




+20 million
gamers impacted

+150 Hidden Spots
maped



















We turned the maps into burger wraps to safely recharge gamers with a burger break in one of the new points of interest on the games.















And a limited edition pack








my role: concept, art direction and design.
@gut



recognitions



cannes lions
2x silver
2x bronze

D&AD
1x graphite
3x wood
the one show
1x best of discipline
3x gold
3x silver
4x bronze
clio
3x gold
3x silver
2x bronze
creative club of brazil
2x gold
1x in book



︎ index
stranger coke for coke + netflix ︎