︎



Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Michelob Ultra
2025

Shade Tracker



cannes/ 6x shortlists


Michelob ULTRA has long championed the running community. But with temperatures rising by up to 2°C per decade, the sport faces its toughest challenge yet: the sun.

We created a smart running tool that maps real-time routes in the shade—offering paths up to 12°C cooler than those under direct sun.



Case Study


"Making running a more enjoyable exercise"

 




How it worked?

Powered by a dynamic system that combines multiple live data sources, Shade Tracker predicts shade down to the inch, generating personalized routes for runners in any city, at any time. All to bring joy back to running.












Film Launch






Results


+246K

miles run in the shade



+246K

miles run in the shade

58%

more shade per route (avg.)








my role: creative director
@gut