Shade Tracker

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Michelob ULTRA has long championed the running community. But with temperatures rising by up to 2°C per decade, the sport faces its toughest challenge yet: the sun.

We created a smart running tool that maps real-time routes in the shade—offering paths up to 12°C cooler than those under direct sun.

 

Powered by a dynamic system that combines multiple live data sources, Shade Tracker predicts shade down to the inch, generating personalized routes for runners in any city, at any time. All to bring joy back to running.