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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026

Skol AB Inbev
2024

The Skol Odyssey


ccsp/ 2x in book


Skol has been making Brazilians happy for the last 60 years. Throughout all these years, many people have lived crazy and fun stories with the brand. It's as if we could divide history into two periods: before and after Skol. Since then, wherever there is a Skol, everything becomes more fun and epic.

The film's beginning references the classic opening of the movie 2001: A Space Odyssey, along with the first chords of "Also Sprach Zarathustra" by Strauss. A fun reinterpretation of one of the most iconic scenes in pop culture to celebrate everything that Brazilians have experienced with Skol.



film






"Skol is the most remembered beer by Brazilians"













my role: creative director
@gut