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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Ze Delivery
2023

The Ze Theory



cannes/ 1x bronze
ccsp/ 2x bronze


Zé Delivery is an app that delivers beer very cold and very fast. We needed to raise awareness and sell big during the World Cup. So, we found out that each time Brazil has won the championship, there was a player named Zé on the National Team. To have a real chance at winning our sixth star, we absolutely needed a Zé on the team.

Guess what? There was one. Vini Jr. Or Vinicius José Paixão de Oliveira Jr. We launched a national movement asking Vini to put the name Zé on his jersey and bring Brazil all the luck that he could.



Case Study





Films Launch




Results

+750%

social media mentions

+14%

awarness




3,5 Billion

impressions

60.000

orders per hour







@gut