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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Skol AB Inbev
2025

Refresh Roulette


cannes/ 1x shortlist


Skol is one of Brazil’s most iconic brands. with its logo visible everywhere. But no one noticed its logo was also on every browser as the refresh icon.

86% of people experience banner blindness — our brains instinctively ignore banners. So brands spend more and more every year to get noticed. On Black Friday, Skol did the opposite: it created a banner with its biggest promotion in the brand’s history, but with minimal media exposure, we made it nearly impossible to find. 
Case Study

To unlock this exclusive offer, people had to click Skol’s logo: the refresh button. 





Each refresh triggered a chance to win a 70% discount on Skol, rewarding people who engaged with the brand. Retargeting banners dropped clue.




Results
 

3.2x higher

engagement rate us py black friday

+600%
conversion rate vs. industry benchmar




my role: creative director
@gut