Files of Freedom for Mercado Livre ︎︎︎
cannes/ 1x gold, 1x silver, 1x bronze, 4x shortlists - d&ad/ 1x graphite, 1x shortlist
the one show/ 3x merit - ccsp/ 1x silver, 2x bronze
In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community.
Case Study
We created a store inside our e-commerce platform where people could download
a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos.
An open-source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.
+12HRS
hours of content created organically
350MM
impressions
+16MM
organic views to
new LGBTQ+ artists
Film Launch
"Pabllo's mystery collab revealed tomorrow."
How it worked?
After downloading, you can find a folder with seven different files all to be used 100% free of copyrights
Anyone could have its own collab with Pabllo Vittar
Results
Below, you can see some amazing feats.
+1800
new artist
s revealed
new artist s revealed
Finally, Pabllo and Jupi77er sing together on Pride Parade 2022
my role: creative
@gut