Files of Freedom for Mercado Livre ︎︎︎
In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community.
Case Study
We created a store inside our e-commerce platform where people could download
a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos.
An open-source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.
+12HRS
hours of content created organically
350MM
impressions
+16MM
organic views to
new LGBTQ+ artists
Film Launch
"Pabllo's mystery collab revealed tomorrow."
How it worked?
After downloading, you can find a folder with seven different files all to be used 100% free of copyrights
Anyone could have its own collab with Pabllo Vittar
Results
Below, you can see some amazing feats.
+1800
new artist
s revealed
new artist s revealed
Finally, Pabllo and Jupi77er sing together on Pride Parade 2022
my role: creative
@gut
recognitions
cannes lions festival
1x gold
1x silver
1x bronze
1x gold
1x silver
1x bronze
D&AD
1x graphite
1x shortlist
1x graphite
1x shortlist
clio
3x bronze
the one show
1x merit
3x bronze
the one show
1x merit
ccsp
1x silver
2x bronze
1x silver
2x bronze