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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Mercado Livre
2023

Files of Freedom



cannes/ 1x gold, 1x silver, 1x bronze, 4x shortlists
d&ad/ 1x graphite, 1x shortlist  •  the one show/ 3x merit
ccsp/ 1x silver, 2x bronze



In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community to make it big in the music industry. No wonder only 4 artists ever reached the top here. Mercado Livre - Latam's biggest e-commerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and, using her audience and our digital platform, revealed new talents from the community.



Case Study



We created a store inside our e-commerce platform where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks and green screen videos.




An open-source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.








Results



+12HRS
hours of content created organically

350MM

impressions

+16MM

organic views to new LGBTQ+ artists




Film Launch






"

Pabllo's mystery collab revealed tomorrow."







How it worked?

After downloading, you can find a folder with seven different files all to be used 100% free of copyrights







Anyone could have its own collab with Pabllo Vittar.






Results

Below, you can see some amazing feats.





+1800

new artist s revealed






Finally, Pabllo and Jupi77er sing together on Pride Parade 2022




my role: creative
@gut