I'm
an Creative Director    AD
— working @ GUT SP







① ABOUT

  ︎



I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #1 Independent Agency Network of the Year" at Cannes.

Previously, I also work at AKQA, FCB Brasil, Crispin Porter + Bogusky and JWT.

During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.




② AWARDS


Cannes
12x cannes lions + 20x shortlists


1x gold - files of freedom
1x silver - files of freedom
2x silver - hidden spots
1x silver - more than 70
1x bronze - files of freedom
2x bronze - hidden spots
3x bronze - more than 70
1x bronze - the ze theory
4x shortlists - files of freedom
1x shortlist - reroute
1x shortlist - s.o.s. tomatoes
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard



D&AD
6x D&AD pencil

1x graphite - files of freedom
1x graphite - hidden spots
1x graphite - don't blame the clothes
3x wood - hidden spots
1x shortlist - files of freedom
1x shortlist - stranger coke


↳ The One Show
1x best of discipline
10x one show pencil


1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
3x merit - files of freedom
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


The One Club for Creative

next creative leaders 2021
latin america winner


Young Lions
brazil delegate 2019


Clio
13x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
3x bronze - files of freedom


Ciclope
3x ciclopes 

2x gold - people of the forest
1x bronze - people of the forest
3x shortlist  - people of the forest


Braziliam Creative Club
12x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - files of freedom
1x silver - sos tomatoes
1x silver - freezer beerboard
2x bronze - files of freedom
2x bronze - the ze theory
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard



③ SPEAKS AND JURY


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.
 
young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.



④ EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+




↳ SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com



TKS FOR READING

  ︎

Files of Freedom for Mercado Livre ︎︎︎





In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community make it big in the music industry. No wonder only 4 artist ever reached the top here. Mercado Livre - Latam's biggest ecommerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and using her audience and our digital platform, revealed new talents from the community.



Case Study




We created a store inside our ecommerce platfmorm where people could download a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks, green screen videos.





An open source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.










+12HRS
hours of content created organically

350MM
impressions

+16MM
organic views to
new LGBTQ+ artists







Film Launch











"Pabllo's mystery collab revealed tomorrow."









How it worked?


After downloading, you can find a folder with seven different files all to be used 100% free of copyrights











Anyone could have its own collab with Pabllo Vittar









Results
Below you can see some amazing feats.





+1800

new artist s revealed








Finally, Pabllo and Jupi77er sung together on Pride Parade 2022






@gut


recognitions



cannes lions festival
1x gold
1x silver
1x bronze


D&AD
1x graphite

1x shortlist
clio
3x bronze

the one show
1x merit


ccsp
1x silver

2x bronze


︎ index
hidden spots for heinz ︎