Files of Freedom for Mercado Livre ︎︎︎
In the country that kills most LGBTQ+ people in the world, it's nearly impossible for artists from the community make it big in the music industry. No wonder only 4 artist ever reached the top here. Mercado Livre - Latam's biggest ecommerce and sponsor of the São Paulo pride parade for 5 years in a row - teamed up with the world's N1 drag queen, and using her audience and our digital platform, revealed new talents from the community.
We created a store inside our ecommerce platfmorm where people could download
a digital pack that had everything they needed to create their collab with Pabllo: beats, isolated voice tracks, green screen videos.
An open source music platform enabling collaborations between LGBTQIA+ indie artists and the #1 drag queen.
hours of content created organically
organic views to
new LGBTQ+ artists
"Pabllo's mystery collab revealed tomorrow."
How it worked?
After downloading, you can find a folder with seven different files all to be used 100% free of copyrights
Anyone could have its own collab with Pabllo Vittar
Below you can see some amazing feats.
new artist s revealed
Finally, Pabllo and Jupi77er sung together on Pride Parade 2022
cannes lions festival
the one show
the one show