Files of Freedom for Mercado Livre ︎︎︎
The bond between LGBTQIA+ community and music is stronger than any other. It’s not only music. It's like a safe place. But then you realize that only 5 of the Youtube top 50 artists in Brazil are LGBTQIA+. We need more voices, to have more people being represented.
So, Mercado Livre launched the Files Of Freedom, starred by the Brazilian legend Pabllo Vittar.
"Pabllo's mystery collab revealed tomorrow."
How it worked?
A downloadable ‘featpack’, with an original isolated voice track, beats, videos and photos in chroma. All totally free of copyrights. So, anyone can launch their own feat with the queen.
Below you can see some amazing feats.
new artist s revealed
hours of content created organically
organic views to
new LGBTQ+ artists
my role: concept, art direction and design.