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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Google
2020

Dá seus Google



youtube works 2021/ data driven



When the pandemic started, we all had to leave our comfort zone. Being stuck at home, without anyone's help, was the little push that our self-taught side needed.

And, to show that you were not necessarily alone in this, Google created the campaign “Dá Seus Google,” making reference to the famous Brazilian expression “Dá Seus Pulos,” which means "find your way" or "figure out something."



films













my role: concept and art direction.
@akqa