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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Amstel
2019

Freezer Beerboard


cannes/ 2x shortlists
the one show/ 1x shortlist
ccsp/ 1x silver, 1x in book


During Carnival, we mapped the most famous parades in the country and placed special billboards throughout its paths. And all revelers had to do was put their beer inside the billboards. Equipped with a special solid carbon dioxide compartment with -70°C, beer temperature was down to 0°C in seconds.



case study








3% of competitor's budget. Not bad for a Dutch beer that is not the official sponsor of the carnival








my role: creative
@j . walter thompson