Freezer Beerboard for Amstel ︎︎︎

^{During Carnival, we mapped the most famous parades in the country and placed special billboards throughout its paths. And all revelers had to do was put their beer inside the billboards. Equipped with a special solid carbon dioxide compartment with -70°C, beer temperature was down to 0°C in seconds.}

^{3% of competitor's budget. Not bad for a Dutch beer that is not the official sponsor of the carnival.}

my role: creative

@j . walter thompson