Freezer Beerboard for Amstel ︎︎︎
During Carnival, we mapped the most famous parades in the country and placed special billboards throughout its paths. And all revelers had to do was put their beer inside the billboards. Equipped with a special solid carbon dioxide compartment with -70°C, beer temperature was down to 0°C in seconds.
3% of competitor's budget. Not bad for a Dutch beer that is not the official sponsor of the carnival.
my role: concept and art direction.
@j . walter thompson
recognitions
cannes
2x shortlist
2x shortlist
one show
1x shortlist
1x shortlist
wave
1x silver
1x silver
creative clube of brazil
1x silver
1x in book
1x silver
1x in book