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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026

Socio-Environmental Institute
2019

People of the Forest


ciclope/ 2x silver, 1x bronze, 3x shortlists
ccsp/ 1x bronze, 2x in book


In only three months since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s rights. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film.


film




Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments.  






case study






"We will continue to resist”: the message of the peoples of the forest."













visual id












Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper.







my role: creative
@j . walter thompson