I'm an Creative Director — working @ GUT SP.




SAY HELLO

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin
︎ instagram






︎︎︎ABOUT

      ︎


I am an art director based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo as an Creative Director, when the agency won "The #2 Independent Agency Network of the Year" at Cannes.

Previously, I also work at AKQA, Crispin Porter + Bogusky, JWT and FCB Brasil.

During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.




︎︎︎EXPERIENCE


GUT
AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+

 

︎︎︎CLIENTS


coke, google, netflix, pepsico, heinz, kitkat, stella artois, AB inbev, amstel, mercado livre, olympikus, among others.






︎︎︎AWARDS


the one club for creativity
next creative leaders 2021
latin america winner


cannes 
8x cannes lions

2x silver - hidden spots
1x silver - more than 70
2x bronze - hidden spots
3x bronze - more than 70
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard


young lions
brazil delegate 2019


D&AD
5x D&AD pencil 

1x graphite - hidden spots
3x wood - hidden spots
1x graphite - don't blame the clothes
1x shortlist - stranger coke


the one show
1x best of discipline
10x one show pencil


1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


clio
5x clios

1x gold  - more than 70
1x silver - more than 70
1x silver - hidden spots
2x bronze - hidden spots


el ojo
3x el ojos 

1x silver - people of the forest
1x silver - more than 70
1x bronze - more than 70
1x shortlist - more than 70


ciclope
3x shortlist

3x shortlist  - people of the forest


ciclope latino
3x ciclopes latino

2x gold - people of the forest
1x bronze - people of the forest


CCSP
3x stars 

1x gold - stranger coke
1x silver - freezer beerboard
1x bronze - people of the forest
2x in book - people of the forest
1x in book - freezer beerboard



︎︎︎SPEAKS


creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.


︎︎︎JURY


young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






for more information or just for a small talk,
contact me.

︎ +55 11 996990009
︎ gabriella.marcatto@gmail.com
︎ linkedin 
︎ instagram




TKS FOR READING

  ︎

People of the Forest for Socio Environmental Institute ︎︎︎






In only three months, since the new Brazilian President took office, indigenous and other peoples of the forest have been facing a violent wave of fear. ISA has been fighting for over 25 years in order to preserve forest people’s right. To raise their voices before it’s too late, we gathered 25 leaders of people of the forest to send a message through a visceral film.







Indigenous peoples, maroon communities, riverbank dwellers, forest collectors. They ensure the protection of forests that, in turn, regulate the climate, produce rain and contain the planet’s richest diversity, source of new medicines and treatments.








case study








““We will continue to resist”: the message of the peoples of the forest.

















visual id
















Visual identity inspired by the body paintings of people of forest and printed on 100% recycle paper.










my role: concept, art direction and design.
@j . walter thompson



recognitions



el ojo
1x silver


ciclope latino
2x gold
1x bronze
ciclope
3x shortlist
creative club of brazil
1x bronze
2x yearbook hono


︎ index
histórias para morar for quinto andar ︎