Don't Blame the Clothes for The Womanity Foundation ︎︎︎
Every 11 minutes, a woman is raped in Brazil A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.
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![](https://freight.cargo.site/t/original/i/7397bb7d61688e27f764a13247782ed509443dd5b23cb4cddc8140f6de367896/1WOMANITY---MINISKIRT_RGB.png)
![](https://freight.cargo.site/t/original/i/9e9b098b491008ac36c8871c53837d4d60cbd545f7d1c19f91af3a691017b0fb/1WOMANITY---CROP-TOPS_RGB.png)
Some photos of this handcrafted ads
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![](https://freight.cargo.site/t/original/i/1d6be40b33a845cde24eea7eaab1af9da2e5b97665d08e66fe9f8721fd0c4154/upload-d70f10f0-4fd4-11e8-b22f-6.png)
![](https://freight.cargo.site/t/original/i/ab6984422b818c044f18f9857c5eda157d1c32136dc5cb1edf723bb8b875bd57/upload-332234d0-314e-11e8-a23d-c.png)
my role: concept, art direction and design.
@j . walter thompson
recognitions
cannes lions festival
3x shortlists
3x shortlists
D&AD
1x graphite
1x graphite
the one show
1x merit
1x merit
el sol
1x silver
1x silver
wave festival
1x silver
1x silver