Don't Blame the Clothes for The Womanity Foundation ︎︎︎
Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsibility for the abuse not to the rapist but the victim's clothes.
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Some photos of these handcrafted ads
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my role: concept, art direction and design.
@j . walter thompson
recognitions
cannes lions festival
3x shortlists
3x shortlists
D&AD
1x graphite
1x graphite
the one show
1x merit
1x merit
el sol
1x silver
1x silver
wave festival
1x silver
1x silver