Don't Blame the Clothes for The Womanity Foundation ︎︎︎
Every 11 minutes, a woman is raped in Brazil A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsability for the abuse not to the rapist, but the victim's clothes.
Some photos of this handcrafted ads
my role: concept, art direction and design.
@j . walter thompson
cannes lions festival
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