Don't Blame the Clothes

︎︎︎

Every 11 minutes, a woman is raped in Brazil. A number as scary as the reasons Brazilian use to justify it: 1 in 3 citizens believes that it's the woman's fault, and 30% of the population attributes the responsibility for the abuse not to the rapist but the victim's clothes.

prints

Some photos of these handcrafted ads

my role: creative
@j . walter thompson