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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026

KitKat
2022

Let's Rock the Break



In 2022, KitKat sponsored Rock in Rio for the first time. After being in a pandemic for two years, that is, without the festival. So, for this year’s festival, we worked on the “Let’s Rock the Break” tagline. The campaign started with a thread on Twitter, asking people about what they were most looking forward to doing at the music festival. Their response served as a starting point for the campaign.

































my role: creative
@gut