Let's Rock the Break

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In 2022, KitKat sponsored Rock in Rio for the first time. After being in a pandemic for two years, that is, without the festival. So, for this year’s festival, we worked on the “Let’s Rock the Break” tagline. The campaign started with a thread on Twitter, asking people about what they were most looking forward to doing at the music festival. Their response served as a starting point for the campaign.