SELECTED WORKS

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① ABOUT
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I am an creative director AD based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo, when the agency won "The #1 Independent Agency Network of the Year" at Cannes.

During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.

In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.



PAST EXPERIENCE
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AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+



③ AWARDS
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Cannes
12x cannes lions
1 gold + 4 silver + 7 bronzes + 20x shortlists


1x gold - files of freedom
1x silver - files of freedom
2x silver - hidden spots
1x silver - more than 70
1x bronze - files of freedom
2x bronze - hidden spots
3x bronze - more than 70
1x bronze - the ze theory
4x shortlists - files of freedom
1x shortlist - reroute
1x shortlist - s.o.s. tomatoes
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard


Delegate - Cannes Young Lions 2019 Competition Brazilian Representative


D&AD
6x D&AD pencil
3 graphite + 3 wood + 2 shortlists

1x graphite - files of freedom
1x graphite - hidden spots
1x graphite - don't blame the clothes
3x wood - hidden spots
1x shortlist - files of freedom
1x shortlist - stranger coke


↳ The One Show
1x best of discipline
10x one show pencil


1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
3x merit - files of freedom
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard


The One Club for Creative

next creative leaders 2021
latin america winner


Clio
13x clios

3x gold - hidden spots
1x gold  - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
3x bronze - files of freedom


Ciclope
3x ciclopes 

2x gold - people of the forest
1x bronze - people of the forest
3x shortlist  - people of the forest


Braziliam Creative Club
12x stars 

2x gold - hidden spots
1x gold - stranger coke
1x silver - files of freedom
1x silver - sos tomatoes
1x silver - freezer beerboard
2x bronze - files of freedom
2x bronze - the ze theory
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard




④ SPEAKS AND JURY
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creative clube of brazil 2019
"what will change in the next 25 years?"


creative clube of brazil 2017 "why are we so few women in creating agencies?"

miami ad school
since january 2019, I have been a teacher.

young lions
2021
final judge | Brazil | art direction and copywriting

2019-21
preliminary judge | Brazil | art direction and copywriting.






↳ SAY HELLO
+ 55 11 99699 0009
gabriella.marcatto@gmail.com



TKS FOR READING
︎

creative director  AD — working GUT SP


S.O.S. Tomatoes
for Heinz ︎︎︎




Soil degradation is killing tomatoes faster than you think and that compromises the future of ketchup. Join the fight against soil destruction by playing the Heinz SOS Tomatoes island on Fortnite - An island that mirrors the speed of healthy soil destruction in the real world.

Playing in the virtual world will have a positive impact on the real world. Each play = 1sq meter of soil cover cropped.








Case Study






"Heinz is using Fortnite to spread its sustainability message to gamers."





Film Teaser







#1
Fortnite live stream
on launch day

257MM
earned impression






U$ 14MM
in earned media

+ 100MM
Fortnite players impact




 



Films Launch



The launching took place in different countries, such as US, UK, Spain, Saudi Arabia, Poland and Canada, but the commotion spread among players worldwide causing a variety of reactions. Some hated our map for being too fast, some loved the challenge, but all of them learned something about how fast soil destruction is happening. And we edited those reactions in social short contents, of course.







Fortnite Map


If you did not have the opportunity to play Heinz map, you can check a little bit of it here. We developed an entire island from scratch using Fortnite creative mode. Take a look.














During the campaign, Heinz also ran special OOHs around the world. We took the conversation to the streets too to engage more people on the game and also on sustainability.




Couting OOHs


A counter billboard displayed in real time the amount of players that already had join the fight against soil destruction.











Thanks OOHs

On London and Manchester we also directly thanked some of the players for joining us on this important run.










Id VIsual


And here is the visual identity developed during the process to reinforce the threat to the future of tomatoes, ketchup and mankind.












@gut



recognitions



cannes lions festival
1x shortlist
ccsp
1x silver




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