Nike
2025
Nike
2025
Fairy Tale
Fairy Tale
Brazil’s women’s national team has won 9 out of 10 Copa América titles. A record so dominant, it’s almost unreal. Almost.
To honor that legacy, Nike turned transform their story into a bedtime story to keep you awake — a dark, surreal take on Latin America’s most haunting football myth: Canarinha. In this continent, nothing keeps rivals up at night like Brazil. This isn’t fiction. It’s a haunting.
film
"After years of generic empowerment campaigns, the industry finally gets it:
women athletes just want to be treated as athletes"
"After years of generic empowerment campaigns, the industry finally gets it:
women athletes just want to be treated as athletes"
Characters
Concept Art
my role: creative director
@wieden+kennedy