︎



Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Nike
2025

Fairy Tale


clio/ 2x gold, 1x bronze, 1x shortlist


Brazil’s women’s national team has won 9 out of 10 Copa América titles. A record so dominant, it’s almost unreal. Almost.


To honor that legacy, Nike turned transform their story into a bedtime story to keep you awake — a dark, surreal take on Latin America’s most haunting football myth: Canarinha. In this continent, nothing keeps rivals up at night like Brazil. This isn’t fiction. It’s a haunting.

film




"After years of generic empowerment campaigns, the industry finally gets it:
women athletes just want to be treated as athletes"





case study




 











Results





Characters




Concept Art







my role: creative director
@wieden+kennedy