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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Nike
2025

Scary Good Factory



clio/ 3x silver, 1x bronze


Brazil is a factory of scary talents. But why does the media show only men most of the time? It's time for Nike to show the world that Brazil is also a factory of female talent.


case study







Three tests. One single mission: show you are scary good.



A haunted dark forest infested with beasts. The only way out is to prove yourself a Monster of the Dribble, like Kerolin. Dodge the zombie hands crawling from the ground and make it across to the other side.








Then comes the race for your career. Cross three ruthless terrains: the dirt pitch, the city streets, and finally the stadium. Prove, just like Gio, that you leave the past choking in the dust.







Finish your trial with supernatural precision, inside a haunted grandmother's house where your kick must be more terrifying than any ghost, like Angelina.








A female game show co-created by professional women players inspired by the most feared athletes of the Brazilian national team. A technological 800m² space built from scratch, right in the heart of one of Brazil's largest open-air parks.





Results

1,700
new talents joined

28MM
reached people




Thousands of girls showcased their talent in a sold-out experience. They went beyond the field, reaching national media and streaming with one of the biggest sports creators. Their story spread across social platforms, revealing a new generation of girls ready to play scary good football.




 




my role: creative director
@wieden+kennedy



my role: creative director
@wieden+kennedy