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Hi, I am Gabi Marcatto, a creative director AD based in Brazil. I am currently working at Wieden+Kennedy São Paulo.

During my career, I have had the honor to work with amazing people and incredible clients like Nike, Heinz, Coca-Cola, Netflix, AB Inbev, Google, Michelob Ultra, Mercado Livre, Pepsico, Kitkat, Amstel and more, helping create local, regional & global projects across all channels.

My work has been recognized by industry awards around the world, including Cannes Lions, D&AD, Clio Awards, The One Show, Ciclope and others. In 2021, I was nominated as a Next Creative Leader by The One Club for Creativity. In 2019, I represented Brazil at Cannes as a Young Lion.


If you enjoyed my work,
feel free to reach out on WhatsApp
at (+55 11) 9 9699 0009.

I’m always happy to chat.


2013

- 2026
Nike
2026

Unfriendly Pennant




Uruguay is the smallest nation to ever win a World Cup. A legacy built on grit. On turning every match into a battle. To translate that, Uruguay took the oldest friendly ritual known to football and broke it. So while every match begins with a pennant exchange, theirs began with a warning.


Case Study









A pennant forged in metal. Shaped like a shield and delivered on enemy ground. That’s how Uruguay stepped in at Wembley. Against England. Right before the World Cup.






Results



+35,600%
earned media roi

reach 13x more people

than Uruguay’s entire population

zero

paid media








my role: creative director
@wieden+kennedy