Celebrity Coupons for Popeyes ︎︎︎
Popeye’s turned images of celebs eating their chicken into discount coupons.
It’s no news to Americans that Popeyes chicken is loved by celebrities. But in Brazil nobody really knows about the hype around their chicken.
To make the chicken hype travel, Popeyes Brazil launched a campaign incentivizing people to post a photo of a celeb eating Popeyes chicken for a juicy discount.
Case Study
Film Launch
We transformed the love celebrities already showed for our chicken on social networks into discounts. Any celebrity eating Popeyes can now help people to eat it too, with a huge discount.
my role: creative director
@gut