SELECTED WORKS
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① ABOUT
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I am an creative director AD based in São Paulo, SP, Brazil. I'm currently at GUT São Paulo, when the agency won "The #1 Independent Agency Network of the Year" at Cannes.
During my career I had the honor to work with amazing people and incredible clients like Coke, Google, Netflix, Pepsico, Heinz, Popeyes, Kitkat, AB inbev, Amstel, Mercado Livre and more, helping to create local, regional & global projects across all channels.
In 2021 I was nominated as Next Creative Leader LATAM at The One Club for Creativity, and in 2019 I represented Brazil in Cannes as Young Lions.
② PAST EXPERIENCE
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AKQA
crispin porter+bogusky
j. walter thompson
FCB brazil
+
③ AWARDS
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↳Cannes
12x cannes lions
1 gold + 4 silver + 7 bronzes + 20x shortlists
1x gold - files of freedom
1x silver - files of freedom
2x silver - hidden spots
1x silver - more than 70
1x bronze - files of freedom
2x bronze - hidden spots
3x bronze - more than 70
1x bronze - the ze theory
4x shortlists - files of freedom
1x shortlist - reroute
1x shortlist - s.o.s. tomatoes
4x shortlists - hidden spots
3x shortlists - don't blame the clothes
4x shortlists - more than 70
1x shortlist - stranger coke
2x shortlist - freezer beerboard
Delegate - Cannes Young Lions 2019 Competition Brazilian Representative
↳ D&AD
6x D&AD pencil
3 graphite + 3 wood + 2 shortlists
1x graphite - files of freedom
1x graphite - hidden spots
1x graphite - don't blame the clothes
3x wood - hidden spots
1x shortlist - files of freedom
1x shortlist - stranger coke
↳ The One Show
1x best of discipline
10x one show pencil
1x best of discipline - hidden spots
3x gold - hidden spots
3x silver - hidden spots
4x bronze - hidden spots
3x merit - files of freedom
1x merit - don't blame the clothes
1x merit - more than 70
1x merit - stranger coke
1x shortlist - freezer beerboard
↳ The One Club for Creative
next creative leaders 2021
latin america winner
↳ Clio
13x clios
3x gold - hidden spots
1x gold - more than 70
1x silver - more than 70
3x silver - hidden spots
2x bronze - hidden spots
3x bronze - files of freedom
↳ Ciclope
3x ciclopes
2x gold - people of the forest
1x bronze - people of the forest
3x shortlist - people of the forest
↳ Braziliam Creative Club
12x stars
2x gold - hidden spots
1x gold - stranger coke
1x silver - files of freedom
1x silver - sos tomatoes
1x silver - freezer beerboard
2x bronze - files of freedom
2x bronze - the ze theory
1x bronze - histórias para morar
1x bronze - people of the forest
1x in book - hidden spots
2x in book - histórias para morar
2x in book - people of the forest
1x in book - freezer beerboard
④ SPEAKS AND JURY
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creative clube of brazil 2019
"what will change in the next 25 years?"
creative clube of brazil 2017 "why are we so few women in creating agencies?"
miami ad school
since january 2019, I have been a teacher.
young lions
2021
final judge | Brazil | art direction and copywriting
2019-21
preliminary judge | Brazil | art direction and copywriting.
↳ SAY HELLO
+ 55 11 99699 0009
gabriella.marcatto@gmail.com
gabriella.marcatto@gmail.com
TKS FOR READING
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Celebrity Coupons for Popeyes ︎︎︎
Popeye’s turned images of celebs eating their chicken into discount coupons.
It’s no news to Americans that Popeyes chicken is loved by celebrities. But in Brazil nobody really knows about the hype around their chicken.
To make the chicken hype travel, Popeyes Brazil launched a campaign incentivizing people to post a photo of a celeb eating Popeyes chicken for a juicy discount.
Case Study
Film Launch
We transformed the love celebrities already showed for our chicken on social networks into discounts. Any celebrity eating Popeyes can now help people to eat it too, with a huge discount.
my role: creative director
@gut