Whoever has one, does not want war with anyone for Ruffles
To launch Ruffles Cheddar & Bacon, we made a movement to feed the peace where bullshit exists. We invited Adriana Esteves, an actress famous for playing the best villains of Brazilian fiction, to bring her evil side to the campaign.
subtittles: "Grrrr, how annoying!" "Whoever has one, does not want war with anyone."
my role: concept, art direction and design.
directed by bueno